Did you know there’s only a 0.18 correlation between purchase intent and actual purchase behaviour? Surprisingly, this has been known for over 30 years. Since then, multiple studies have confirmed this to be true. When viewed through a behavioural science lens, this makes sense. Consumer decision-making is largely emotional and subconscious. What people say they […]
The end of QUAL360 NA in Washington DC marks the close of Merlien Institute‘s Qual season! We’ve been delighted to take part and present our talks on stage to the industry’s finest, both client and agency-side. Jenny Kieras, our Global Head of Key Accounts, hit the stage with our talk, “When Innovation Fails: why the […]
This article is an excerpt from the March edition of our thought leadership series; “Innovatively Speaking”, written by Catalyx CEO & Founder Guy White. 47% of top FMCGs missed their net revenue expectations in the second half of ’23, up from just 9% three quarters earlier. A worrying trend, but not unexpected. By us, at […]
In finding and serving his brand’s hidden consumer needs, Henry T. Ford once famously declared that market research was overrated. When discussing transport innovation, Ford said that consumers – if they had been given a say in the matter – would have claimed they wanted a faster horse, not a state-of-the-art automobile. However, one look […]
After more than a decade of flying the flag we first introduced ourselves with, Catalyx has evolved into a new chapter. At our core we are the same award-winning Innovation Consultancy – helping 75% of the world’s best consumer-facing brands maximise the success of their product, pack and commercial innovation with in-market success. With over […]
Catalyx’s brand reveal has landed. The Catalyx you know has evolved. We’re still the same award-winning innovation consultancy, only bigger, better, and more focused. While our values remain the same, the way we show up to meet the challenges of today’s global market has undergone an intentional refresh. We’re beyond excited to share the renewed […]
We were recently thrilled to take part in QUAL360 EU in Berlin. The event, organised by Merlien Institute, brought together leaders of industry, client-side and agency-side alike. Jenny Kieras, our Global Head of Key Accounts, hit the stage with our talk, “When Innovation Fails: why the industry needs qual at quant scale to design the […]
A Major Step Forward for Consumer Insight We’re thrilled to share that Catalyx has won the 2021 Quirk’s Marketing Research and Insight Excellence Award for Best New Product/Service Innovation, in recognition of our Consumer Activation System™. Announced at the virtual awards ceremony on Tuesday 9th November, the win marks a major milestone in our mission […]
