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News & Views
Simplify the Complex: Why the Smartest Consumer Goods Innovation Is Often the Simplest
In a world of overwhelming choice, innovation often gets mistaken for addition. Add a feature.…
The Grocer on Baby Care Innovation in the UK: Why Big Brands Are No Longer a Safe Bet
When The Grocer turned its focus to the changing face of baby and infant care,…
PODCAST: Why Innovation Fails, And What Brands Can Do About It
What separates a winning innovation from one that never makes it off the shelf? Most…
Guy White on Healthier Snacking Innovation in The Grocer
As the definition of “healthy” continues to evolve, so too must the snacks that claim…
Guy White featured in FMCG CEO: Why Private Label is Redefining Innovation
Catalyx Founder and CEO Guy White has been interviewed in FMCG CEO, sharing his perspective…
A deep dive into the emotional and functional tensions shaping tomorrow’s wellness innovation
What do health-conscious consumers really want from supplements? It’s not just more vitamins. Or better…