A ball of string unravelling into a single straight line on a clean white background — symbolising clarity emerging from complexity.

Simplify the Complex: Why the Smartest Consumer Goods Innovation Is Often the Simplest

In a world of overwhelming choice, innovation often gets mistaken for addition. Add a feature.…

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Baby Care Innovation UK

The Grocer on Baby Care Innovation in the UK: Why Big Brands Are No Longer a Safe Bet

When The Grocer turned its focus to the changing face of baby and infant care,…

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PODCAST: Why Innovation Fails, And What Brands Can Do About It

What separates a winning innovation from one that never makes it off the shelf? Most…

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Guy White on Healthier Snacking Innovation in The Grocer

As the definition of “healthy” continues to evolve, so too must the snacks that claim…

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Guy White featured in FMCG CEO: Why Private Label is Redefining Innovation

Catalyx Founder and CEO Guy White has been interviewed in FMCG CEO, sharing his perspective…

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A deep dive into the emotional and functional tensions shaping tomorrow’s wellness innovation

What do health-conscious consumers really want from supplements? It’s not just more vitamins. Or better…

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