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News & Views
Why Identifying Hidden Tensions is Key to Breakthrough Innovation
The best innovations don’t come from asking consumers what they want, they come from finding…
Making Innovation Success More Predictable by Embracing AI with Humans at the Helm
At Catalyx, we lean into the power of AI with humans at the helm. We…
5 Rules for Taking Your Innovation Beyond the Obvious
What are the 5 Rules of Innovation? In today’s competitive marketplace, true innovation demands more…
Why Private Label is Winning and How CPG Brands Can Fight Back
Private Label is Winning: The End of the Pricing Runway for CPG Brands Over the…
Achieving Breadth and Depth in Consumer Insights: Crowds Outperform Focus Groups and In-Depth Interviews
Why the power of the crowd unlocks breadth and depth in consumer insights Traditionally, breadth…
Catalyx Voted One of GRIT’s Top 50 Most Innovative Suppliers 2024
We are thrilled to announce that Catalyx has been named one of the GRIT Top…