Where are you on your innovation journey?

The Catalyx 4-pillars to innovation progress

Are you looking to come up with some new product development, launch some new packaging or can’t understand why your product is struggling against the competition?

No matter where you are on your journey, we can help through our 4-pillars to innovation progress

Where are you on your innovation journey?

Are you looking to come up with some new product development, launch some new packaging or can’t understand why your product is struggling against the competition?

No matter where you are on your journey, we can help through our 4-pillars to innovation progress

The Catalyx 4-pillars to innovation progress

1

Discover Audiences, Occasions, Tensions and Needs

Discover strategic choices for category and innovation opportunities to drive brand growth. Unlock unmet needs and demand space opportunities.

  • Segment audiences by attitudes, needs or occasions
  • Surface tensions and unmet needs
  • Make demand spaces actionable
  • Snapshot of human context, usage or buying behaviour
2

Define Innovation Platform and Jobs to be Done

Build a ‘recipe card’ for innovation and associated communications, by creating innovation & brand platforms derived from consumer-driven ‘guard rails’ that will fuel productive solution ideation.

  • Innovation platform & ‘recipe card’ for success
  • Identify “Recipe Card” for comms success
3

Developing and Optimising your work in progress

Optimize your creative brand assets by taking early-stage ideas and optimising them with your consumers to evolve to best-in-class winners. We can rank and improve your winning concepts and assess through behavioural testing how well they perform against the competition.

  • Ideation grounded in strategy and insight
  • Determine prioritisation of brand assets, claims & attributes
  • Concept test, learn & improve
  • Turn struggling concepts into winning concepts
  • Simulate category buying mission – find incrementality
4

Maximising your in-market performance

Maximize your in-market potential by auditing your product or mapping path to purchase journey so you can identify the levers to pull and barriers to overcome to achieve growth in-market.

  • Maximise mental & physical performance
  • Understand & maximise the shopper journey

“Our Marketing team only want to work with Catalyx as their reporting is so actionable” – Nestlé

HOW WE’VE HELPED CONSUMER GOODS BRAND GROW

See all

Tea and Coffee

The result

We were able to give Nescafe to confidence to completely re-launch the packaging for their whole range, including Nescafe Original, Nescafe Gold and Nescafe Azera. This relaunch was executed in every market that sells Nescafe and is still in market today.

Read moreEvolve and Elevate

Honey & Syrups

The result

Rowse Honey launched their new advertising campaign after Catalyx helped them tailor the perfect message. The recommendations Catalyx generated enabled Rowse to craft one of the most impactful and effective ads of the year to date, according to The DRUM. The campaign is still being used today across the whole of the UK.

Read moreScreen & Enhance

Grocery

The result

Our partnership with Premier Foods has helped them to innovate with the greatest chance of success. In line with our philosophy of learn, not just test, Catalyx also surfaced common consumer appeal factors using meta-analysis across concept tests, to further refine & progress Premier Foods’ innovation capability.

Read morePartnership Programme, Screen & Optimise, Category Context - Developing & Optimising Work in Progress

GROCERY

The result

We delivered strategic direction for 17 Mondelez brands over 24 projects in 13 markets by ensuring they had the consumer information and actions needed to maximise appeal & performance of their existing product ranges.

Read morePartnership Programme - maximising appeal & performance in market

Ready to Drink (RTD)

What we did

With the emergence of cold-brew coffee in the US market, Lavazza needed to build a proposition that broke ground and tapped into this emerging trend. Catalyx explored cold-brew consumers in the USA to build a hypothesis and blueprint for Lavazza to develop a new range that launched successfully in a new territory.

Read moreUnmet needs/ demand space & path to purchase optimiser

INTIMATE PRODUCTS

What they said

“Catalyx’s findings have been brilliant, especially for two massive segments; lubricants and sex toys. The final report is useful in both the long and short-term, too – the slides are ready to go and we made sure it was socialised it to lots of key areas of the business.”

Read moreDemand spaces

BABY FOOD

What we did

We captured over 50,000 pieces of consumer data through our award-winning qual at quant scale research approach, which our strategists then processed to shine a light on the story of the “why”. This is how we were able to ensure Organix progressed their new baby food range to a successful launch.

Read moreUnmet needs & brand positioning