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Solutions
Where are you on your innovation journey?
The Catalyx 4-pillars to innovation progress
Are you looking to come up with some new product development, launch some new packaging or can’t understand why your product is struggling against the competition?
No matter where you are on your journey, we can help through our 4-pillars to innovation progress
Where are you on your innovation journey?
Are you looking to come up with some new product development, launch some new packaging or can’t understand why your product is struggling against the competition?
No matter where you are on your journey, we can help through our 4-pillars to innovation progress
The Catalyx 4-pillars to innovation progress
1
Discover Audiences, Occasions, Tensions and Needs
Discover strategic choices for category and innovation opportunities to drive brand growth. Unlock unmet needs and demand space opportunities.
- Segment audiences by attitudes, needs or occasions
- Surface tensions and unmet needs
- Make demand spaces actionable
- Snapshot of human context, usage or buying behaviour
2
Define Innovation Platform and Jobs to be Done
Build a ‘recipe card’ for innovation and associated communications, by creating innovation & brand platforms derived from consumer-driven ‘guard rails’ that will fuel productive solution ideation.
- Innovation platform & ‘recipe card’ for success
- Identify “Recipe Card” for comms success
3
Developing and Optimising your work in progress
Optimize your creative brand assets by taking early-stage ideas and optimising them with your consumers to evolve to best-in-class winners. We can rank and improve your winning concepts and assess through behavioural testing how well they perform against the competition.
- Ideation grounded in strategy and insight
- Determine prioritisation of brand assets, claims & attributes
- Concept test, learn & improve
- Turn struggling concepts into winning concepts
- Simulate category buying mission – find incrementality
4
Maximising your in-market performance
Maximize your in-market potential by auditing your product or mapping path to purchase journey so you can identify the levers to pull and barriers to overcome to achieve growth in-market.
- Maximise mental & physical performance
- Understand & maximise the shopper journey
“Our Marketing team only want to work with Catalyx as their reporting is so actionable” – Nestlé
HOW WE’VE HELPED CONSUMER GOODS BRAND GROW
See all
Tea and Coffee
The result
We were able to give Nescafe the confidence to completely re-launch the packaging for their whole range, including Nescafe Original, Nescafe Gold and Nescafe Azera. This relaunch was executed in every market that sells Nescafe and is still in market today.
Honey & Syrups
The result
Rowse Honey launched their new advertising campaign after Catalyx helped them tailor the perfect message. The recommendations Catalyx generated enabled Rowse to hone in on their roadmap to success, and craft one of the most impactful and effective campaigns of the year, winning The DRUM Award for Social Media 2021. The campaign is still used today across the whole of the UK.
Grocery
The result
Our partnership with Premier Foods has helped them to innovate with the greatest chance of success. In line with our philosophy of learn, not just test, Catalyx also surfaced common consumer appeal factors using meta-analysis across concept tests, to further refine & progress Premier Foods’ innovation capability.
GROCERY
The result
We delivered strategic direction for 17 Mondelez brands over 24 projects in 13 markets by ensuring they had the consumer information and actions needed to maximise appeal & performance of their existing product ranges.
Ready to Drink (RTD)
The result
Catalyx’s insights were key to the successful U.S. launch of Lavazza’s organic ready-to-drink cold brew cans in four styles. These products were well-received, especially among younger American coffee drinkers. Lavazza’s ready-to-drink segment is now growing nearly 39% faster than the overall packaged coffee market, highlighting the effectiveness of Catalyx’s approach. This launch has significantly strengthened Lavazza’s presence in the U.S. market, establishing them as a key player in the ready-to-drink coffee segment. (Tea & Coffee Trade Journal, 2022)
INTIMATE PRODUCTS
What they said
“Catalyx’s findings have been brilliant, especially for two massive segments; lubricants and sex toys. The final report is useful in both the long and short-term, too – the slides are ready to go and we made sure it was socialised it to lots of key areas of the business.”
BABY FOOD
What we did
We captured over 50,000 pieces of consumer data through our award-winning qual at quant scale research approach, which our strategists then processed to shine a light on the story of the “why”. This is how we were able to ensure Organix progressed their new baby food range to a successful launch.