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News & Views
Why Emotion Alone Rarely Builds Successful Innovation
Marketers love emotion. We always have.It’s the lifeblood of campaigns, the spark behind virality, the…
Introducing Catalyx Canvas
A new way to build breakthrough product ideas We know from working with brilliant clients…
Create Emotional Resonance: Designing Products People Feel, Not Just Use
In CPG innovation, functionality can get you into the basket. But it’s emotional resonance that…
Guy White Wins Gold for Best Consultant at The Consultancy Awards 2025
One trophy. Many fingerprints. Catalyx is proud to announce that our Founder and CEO, Guy…
Catalyx ISO 20252:2019 Certified: Bulletproof Evidence for Predictable Innovation Success
After a nine-month process and a week of intensive auditing, Catalyx is now officially ISO…
AI in Innovation: Why Human Insight Still Leads the Way
Our CEO, Guy White, was recently interviewed by FoodNavigator Europe to discuss the rise of…