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Innovatively Speaking: Learn, Don’t Test

Learn, don’t test is part of our Innovatively Speaking series, in which we discuss cutting-edge…

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Navigating Price Hikes: Private Label vs. Category Brand Leaders

This article is taken from the March edition of our thought leadership series; “Innovatively Speaking”,…

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What Is the Future for Purchase Intent?

Did you know there is a 0.18 correlation between purchase intent and purchase*? Surprisingly, this…

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Why Nearly 50% of Top FMCGs Recently Missed Their Revenue Marks

This article is an excerpt from the March edition of our thought leadership series; “Innovatively…

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Your Hidden Consumer Needs: Why They Say They Want a Faster Horse

In finding and serving his brand’s hidden consumer needs, Henry T. Ford once famously declared…

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Innovatively Speaking: December Edition

Catalyx’s Founder & CEO, Guy White, shares his viewpoint of this month’s CPG landscape. There’s a…

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