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Innovatively Speaking
Innovatively Speaking: Our Brand-New AI Whitepaper
Your consumers don’t yet care about Generative AI. Yes, that’s despite the excitement and buzz…
Innovatively Speaking: Learn, Don’t Test
Learn, don’t test is part of our Innovatively Speaking series, in which we discuss cutting-edge…
Navigating Price Hikes: Private Label vs. Category Brand Leaders
This article is taken from the March edition of our thought leadership series; “Innovatively Speaking”,…
What Is the Future for Purchase Intent?
Did you know there is a 0.18 correlation between purchase intent and purchase*? Surprisingly, this…
Why Nearly 50% of Top FMCGs Recently Missed Their Revenue Marks
This article is an excerpt from the March edition of our thought leadership series; “Innovatively…
Your Hidden Consumer Needs: Why They Say They Want a Faster Horse
In finding and serving his brand’s hidden consumer needs, Henry T. Ford once famously declared…