Innovatively Speaking

Our white paper on the invisible innovation tax — download it via a short form.

In CPG innovation, functionality can get you into the basket. But it’s emotional resonance that keeps you there. The most successful innovations don’t just solve problems; they create connections. They spark feelings that tie a product to identity, values, and belonging. That’s why emotional resonance in CPG innovation matters so much. In a world of […]

Explore how the smartest brands are using seven types of innovation to unlock growth in a changing CPG landscape. CATALYX JOKE OF THE MONTH WHAT DO YOU CALL A NEW PRODUCT THAT SOLVES NO PROBLEM? – “Expensive” QUOTE OF THE MONTH “Innovation is the ability to see change as an opportunity, not a threat.” – […]

What do health-conscious consumers really want from supplements? It’s not just more vitamins. Or better packaging. Or a louder claim. In our latest study on wellness innovation, we explored the beliefs, needs, and behaviours shaping the future of wellness supplements. We conducted in-depth qualitative work with over 100 UK consumers in higher-income households to uncover […]

At Catalyx, we champion looking beyond the obvious to create innovations that not only meet consumer expectations but redefine them. In a market where expectations are evolving faster than ever, we’ve identified 5 practical rules that help brands move from safe bets to standout successes. These 5 Rules for Taking Your Innovation Beyond the Obvious […]

Explore this month’s highlights, examining why relying on purchase intent alone falls short, plus a powerful quote and insights on consumer trust. CATALYX JOKE OF THE MONTH HOW DOES PURCHASE INTENT DESCRIBE ITS THREE-DECADE LONG RELATIONSHIP WITH REALITY? – “It’s complicated, I’m about 0.18 committed.” QUOTE OF THE MONTH “The best way to predict the […]

At Catalyx, we believe that the most successful innovations come from looking beyond the obvious, a principle that drives our 5 Rules for Taking Your Innovation Beyond the Obvious. Reframing the familiar is rule number 2, and it is a powerful way to unlock new opportunities.  Innovation is often seen as a quest for the […]

Explore this month’s topics spanning pests, people, and our Learn, Don’t Test article, examining why innovation often goes wrong right from the start. CATALYX JOKE OF THE MONTH WHAT’S THE BIGGEST INNOVATION CHALLENGE IN FROZEN MEALS? Convincing people that ‘restaurant-quality’ and “microwave in 3 minutes” can exist in the same sentence. QUOTE OF THE MONTH […]

The best innovations don’t come from asking consumers what they want, they come from finding hidden tensions far beyond the problems they articulate. Every brand can respond to obvious pain points, but the real opportunity lies in decoding the contradictions between what people say and what they do, uncovering the deeper tensions that shape their […]

What are the 5 Rules of Innovation? In today’s competitive marketplace, true innovation demands more than addressing obvious consumer needs, which is why we’ve identified the 5 rules of innovation. It requires uncovering hidden tensions, challenging norms, and simplifying complexities. Brands that excel translate sharp insights into actionable ideas. From there, they present their value […]