Case Studies

Crowdsourced research means finding the voices of the many, not the few. It can be done anywhere in the world, connected remotely, and activates far larger amounts of consumers than in standard focus groups – without any of the pitfalls such as small-group dynamics influencing consumer responses.

Innovation fails in the CPG landscape for many reasons, but at Catalyx we know it usually boils down to just one; products aren’t being developed to meet true consumer needs. This results in innovation for the sake of innovation, solutions looking for problems, or simply missing the mark based on inaccurate consumer hypotheses.

Behavioural research studies how consumers as individuals and as a collective behave, meaning it focuses on what they think, feel, do and want, instead of just what they say. It avoids the issue of claimed behaviour by instead observing the behaviours themselves through specialist lines of enquiry and far broader data capture than traditional quant allows.

Innovation can take many forms within CPG, and refers to the process and achievement of products that create real value in a brand new way. Innovation requires creativity, adaptivity, problem-solving, and (most importantly) a crystal clear understanding of the purpose behind it all. In this case, that means rooting every decision, idea and breakthrough firmly in your consumers’ needs.

CPG stands for Consumer Packaged Goods. It is sometimes known as FMCG, or Fast-Moving Consumer Goods. Overall, these are everyday products for personal use that can range from food to toiletries to fashion and beyond. Anything that consumers use frequently and are likely to replace on a regular basis.

Consumer goods refers to frequent-use, regularly-replaced products that are intended for everyday purposes. These can be packaged food, cleaning products, electronics, furniture and far more, designed and created for the individual’s personal use rather than wholesale.

Product innovation becomes a success when the concept is cemented in consumer needs and the development process stays focused on serving this purpose. Through a combination of strategic insight and creative problem-solving, a new product’s launch is successful when it fills a gap in the market.

AI (artificial intelligence) in market research is a tool to supercharge the processes and areas prone to human error, in order to create more accurate and efficient outputs. Catalyx uses AI to remove the human bias from research moderation, codify emerging themes from studies, and streamline processing of tens of thousands of datapoints. With these tools, we can even offer our meta-analysis of aggregated learnings cross-studies that would have otherwise been missed.

AI (artificial intelligence) in market research is a tool to supercharge the processes and areas prone to human error, in order to create more accurate and efficient outputs. Catalyx uses AI to remove the human bias from research moderation, codify emerging themes from studies, and streamline processing of tens of thousands of datapoints. With these tools, we can even offer our meta-analysis of aggregated learnings cross-studies that would have otherwise been missed.