5 AWARDS

We also have 5 awards in excellence & innovation, progress is at the heart of what we do and the only way to drive progress is through great innovation.

75%

of Top FMCG Companies have relied on Catalyx to progress great innovation

90%

We are dedicated to creating meaningful, open and transparent relationships with our clients, we’re proud to have 90% of our revenue coming from repeating clients, every year. 

HOW WE’VE HELPED CONSUMER GOODS BRAND GROW

See all

Tea and Coffee

The result

We were able to give Nescafe to confidence to completely re-launch the packaging for their whole range, including Nescafe Original, Nescafe Gold and Nescafe Azera. This relaunch was executed in every market that sells Nescafe and is still in market today.

Read moreEvolve and Elevate

Honey & Syrups

The result

Rowse Honey launched their new advertising campaign after Catalyx helped them tailor the perfect message. The recommendations Catalyx generated enabled Rowse to hone in on their roadmap to success, and craft one of the most impactful and effective campaigns of the year, winning The DRUM Award for Social Media 2021. The campaign is still used today across the whole of the UK.

Read moreScreen & Enhance

Grocery

The result

Our partnership with Premier Foods has helped them to innovate with the greatest chance of success. In line with our philosophy of learn, not just test, Catalyx also surfaced common consumer appeal factors using meta-analysis across concept tests, to further refine & progress Premier Foods’ innovation capability.

Read morePartnership Programme, Screen & Optimise, Category Context - Developing & Optimising Work in Progress

GROCERY

The result

We delivered strategic direction for 17 Mondelez brands over 24 projects in 13 markets by ensuring they had the consumer information and actions needed to maximise appeal & performance of their existing product ranges.

Read morePartnership Programme - maximising appeal & performance in market

Ready to Drink (RTD)

What we did

With the emergence of cold-brew coffee in the US market, Lavazza needed to build a proposition that broke ground and tapped into this emerging trend. Catalyx explored cold-brew consumers in the USA to build a hypothesis and blueprint for Lavazza to develop a new range that launched successfully in a new territory.

Read moreUnmet needs/ demand space & path to purchase optimiser

INTIMATE PRODUCTS

What they said

“Catalyx’s findings have been brilliant, especially for two massive segments; lubricants and sex toys. The final report is useful in both the long and short-term, too – the slides are ready to go and we made sure it was socialised it to lots of key areas of the business.”

Read moreDemand spaces

Tea and Coffee

The result

We were able to give Nescafe to confidence to completely re-launch the packaging for their whole range, including Nescafe Original, Nescafe Gold and Nescafe Azera. This relaunch was executed in every market that sells Nescafe and is still in market today.

Read moreEvolve and Elevate

Honey & Syrups

The result

Rowse Honey launched their new advertising campaign after Catalyx helped them tailor the perfect message. The recommendations Catalyx generated enabled Rowse to hone in on their roadmap to success, and craft one of the most impactful and effective campaigns of the year, winning The DRUM Award for Social Media 2021. The campaign is still used today across the whole of the UK.

Read moreScreen & Enhance

Grocery

The result

Our partnership with Premier Foods has helped them to innovate with the greatest chance of success. In line with our philosophy of learn, not just test, Catalyx also surfaced common consumer appeal factors using meta-analysis across concept tests, to further refine & progress Premier Foods’ innovation capability.

Read morePartnership Programme, Screen & Optimise, Category Context - Developing & Optimising Work in Progress

GROCERY

The result

We delivered strategic direction for 17 Mondelez brands over 24 projects in 13 markets by ensuring they had the consumer information and actions needed to maximise appeal & performance of their existing product ranges.

Read morePartnership Programme - maximising appeal & performance in market

Ready to Drink (RTD)

What we did

With the emergence of cold-brew coffee in the US market, Lavazza needed to build a proposition that broke ground and tapped into this emerging trend. Catalyx explored cold-brew consumers in the USA to build a hypothesis and blueprint for Lavazza to develop a new range that launched successfully in a new territory.

Read moreUnmet needs/ demand space & path to purchase optimiser

INTIMATE PRODUCTS

What they said

“Catalyx’s findings have been brilliant, especially for two massive segments; lubricants and sex toys. The final report is useful in both the long and short-term, too – the slides are ready to go and we made sure it was socialised it to lots of key areas of the business.”

Read moreDemand spaces

FAQ

What is crowdsourced research?

Crowdsourced research means finding the voices of the many, not the few. It can be done anywhere in the world, connected remotely, and activates far larger amounts of consumers than in standard focus groups – without any of the pitfalls such as small-group dynamics influencing consumer responses.

Why does innovation fail?

Innovation fails in the CPG landscape for many reasons, but at Catalyx we know it usually boils down to just one; products aren’t being developed to meet true consumer needs. This results in innovation for the sake of innovation, solutions looking for problems, or simply missing the mark based on inaccurate consumer hypotheses.

What is behavioural research?

Behavioural research studies how consumers as individuals and as a collective behave, meaning it focuses on what they think, feel, do and want, instead of just what they say. It avoids the issue of claimed behaviour by instead observing the behaviours themselves through specialist lines of enquiry and far broader data capture than traditional quant allows.

What is innovation?

Innovation can take many forms within CPG, and refers to the process and achievement of products that create real value in a brand new way. Innovation requires creativity, adaptivity, problem-solving, and (most importantly) a crystal clear understanding of the purpose behind it all. In this case, that means rooting every decision, idea and breakthrough firmly in your consumers’ needs.

What is CPG?

CPG stands for Consumer Packaged Goods. It is sometimes known as FMCG, or Fast-Moving Consumer Goods. Overall, these are everyday products for personal use that can range from food to toiletries to fashion and beyond. Anything that consumers use frequently and are likely to replace on a regular basis.

What are consumer goods?

Consumer goods refers to frequent-use, regularly-replaced products that are intended for everyday purposes. These can be packaged food, cleaning products, electronics, furniture and far more, designed and created for the individual’s personal use rather than wholesale.

What makes successful product innovation?

Product innovation becomes a success when the concept is cemented in consumer needs and the development process stays focused on serving this purpose. Through a combination of strategic insight and creative problem-solving, a new product’s launch is successful when it fills a gap in the market.

What is AI, and its role in market research?

AI (artificial intelligence) in market research is a tool to supercharge the processes and areas prone to human error, in order to create more accurate and efficient outputs. Catalyx uses AI to remove the human bias from research moderation, codify emerging themes from studies, and streamline processing of tens of thousands of datapoints. With these tools, we can even offer our meta-analysis of aggregated learnings cross-studies that would have otherwise been missed.

What is automated intelligence?

AI (artificial intelligence) in market research is a tool to supercharge the processes and areas prone to human error, in order to create more accurate and efficient outputs. Catalyx uses AI to remove the human bias from research moderation, codify emerging themes from studies, and streamline processing of tens of thousands of datapoints. With these tools, we can even offer our meta-analysis of aggregated learnings cross-studies that would have otherwise been missed.

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