5 AWARDS

We have won 5 awards in excellence & innovation. Progress is at the heart of what we do and the only way to drive progress is through great innovation.

75%

of Top FMCG Companies have relied on Catalyx to progress great innovation

90%

We are dedicated to creating meaningful, open and transparent relationships with our clients, we’re proud to have 90% of our revenue coming from repeating clients, every year. 

HOW WE’VE HELPED CONSUMER GOODS BRAND GROW

See all

Hot Beverages

The result

We were able to give our clients the confidence to completely re-launch the packaging for their whole range. This relaunch was executed in every market that our client sold in.

Read moreEvolve and Elevate

Spreads & Sweeteners

The result

A leading natural honey brand launched a nationwide advertising campaign shaped by consumer insight. Catalyx’s recommendations enabled the team to sharpen their messaging strategy and bring clarity to their creative direction, resulting in one of their most successful and enduring campaigns, still in use across the UK today.

Read moreScreen & Enhance

Grocery

The result

Our partnership with a leading UK food manufacturer helped them establish a repeatable model for innovation success. True to our philosophy of learn, not just test, we identified common consumer appeal factors across concept tests using meta-analysis, accelerating their ability to develop and launch winning innovations with greater precision and impact.

Read morePartnership Programme, Screen & Optimise, Category Context - Developing & Optimising Work in Progress

Grocery

The result

We provided strategic direction across 24 projects, covering 17 brands in 13 markets for a leading global snacking company. Our work helped the business maximise consumer appeal and performance across its existing product portfolio, giving teams the insight and clarity needed to unlock brand growth.

Read morePartnership Programme - maximising appeal & performance in market

Ready to Drink (RTD)

The result

Catalyx delivered the strategic direction needed for a successful U.S. launch of a new organic ready-to-drink cold brew range. The product line, designed around key consumer needs, gained strong traction — particularly among younger American coffee drinkers — and significantly enhanced the brand’s presence in the competitive ready-to-drink coffee segment.

Read moreUnmet needs / demand space & path to purchase optimiser

INTIMATE PRODUCTS

The result

The client developed a new gifting proposition within their intimate wellness range and saw a 10% increase in content conversion as a result of the work. The outputs continue to support both short- and long-term commercial planning across multiple product categories.

Read moreDemand spaces

Hot Beverages

The result

We were able to give our clients the confidence to completely re-launch the packaging for their whole range. This relaunch was executed in every market that our client sold in.

Read moreEvolve and Elevate

Spreads & Sweeteners

The result

A leading natural honey brand launched a nationwide advertising campaign shaped by consumer insight. Catalyx’s recommendations enabled the team to sharpen their messaging strategy and bring clarity to their creative direction, resulting in one of their most successful and enduring campaigns, still in use across the UK today.

Read moreScreen & Enhance

Grocery

The result

Our partnership with a leading UK food manufacturer helped them establish a repeatable model for innovation success. True to our philosophy of learn, not just test, we identified common consumer appeal factors across concept tests using meta-analysis, accelerating their ability to develop and launch winning innovations with greater precision and impact.

Read morePartnership Programme, Screen & Optimise, Category Context - Developing & Optimising Work in Progress

Grocery

The result

We provided strategic direction across 24 projects, covering 17 brands in 13 markets for a leading global snacking company. Our work helped the business maximise consumer appeal and performance across its existing product portfolio, giving teams the insight and clarity needed to unlock brand growth.

Read morePartnership Programme - maximising appeal & performance in market

Ready to Drink (RTD)

The result

Catalyx delivered the strategic direction needed for a successful U.S. launch of a new organic ready-to-drink cold brew range. The product line, designed around key consumer needs, gained strong traction — particularly among younger American coffee drinkers — and significantly enhanced the brand’s presence in the competitive ready-to-drink coffee segment.

Read moreUnmet needs / demand space & path to purchase optimiser

INTIMATE PRODUCTS

The result

The client developed a new gifting proposition within their intimate wellness range and saw a 10% increase in content conversion as a result of the work. The outputs continue to support both short- and long-term commercial planning across multiple product categories.

Read moreDemand spaces

FAQ

What is crowdsourced research?

Crowdsourced research means finding the voices of the many, not the few. It can be done anywhere in the world, connected remotely, and activates far larger amounts of consumers than in standard focus groups – without any of the pitfalls such as small-group dynamics influencing consumer responses.

Why does innovation fail?

Innovation fails in the CPG landscape for many reasons, but at Catalyx we know it usually boils down to just one; products aren’t being developed to meet true consumer needs. This results in innovation for the sake of innovation, solutions looking for problems, or simply missing the mark based on inaccurate consumer hypotheses.

What is behavioural research?

Behavioural research studies how consumers as individuals and as a collective behave, meaning it focuses on what they think, feel, do and want, instead of just what they say. It avoids the issue of claimed behaviour by instead observing the behaviours themselves through specialist lines of enquiry and far broader data capture than traditional quant allows.

What is innovation?

Innovation can take many forms within CPG, and refers to the process and achievement of products that create real value in a brand new way. Innovation requires creativity, adaptivity, problem-solving, and (most importantly) a crystal clear understanding of the purpose behind it all. In this case, that means rooting every decision, idea and breakthrough firmly in your consumers’ needs.

What is CPG?

CPG stands for Consumer Packaged Goods. It is sometimes known as FMCG, or Fast-Moving Consumer Goods. Overall, these are everyday products for personal use that can range from food to toiletries to fashion and beyond. Anything that consumers use frequently and are likely to replace on a regular basis.

What are consumer goods?

Consumer goods refers to frequent-use, regularly-replaced products that are intended for everyday purposes. These can be packaged food, cleaning products, electronics, furniture and far more, designed and created for the individual’s personal use rather than wholesale.

What makes successful product innovation?

Product innovation becomes a success when the concept is cemented in consumer needs and the development process stays focused on serving this purpose. Through a combination of strategic insight and creative problem-solving, a new product’s launch is successful when it fills a gap in the market.

What is AI, and its role in market research?

AI (artificial intelligence) in market research is a tool to supercharge the processes and areas prone to human error, in order to create more accurate and efficient outputs. Catalyx uses AI to remove the human bias from research moderation, codify emerging themes from studies, and streamline processing of tens of thousands of datapoints. With these tools, we can even offer our meta-analysis of aggregated learnings cross-studies that would have otherwise been missed.

What is automated intelligence?

AI (artificial intelligence) in market research is a tool to supercharge the processes and areas prone to human error, in order to create more accurate and efficient outputs. Catalyx uses AI to remove the human bias from research moderation, codify emerging themes from studies, and streamline processing of tens of thousands of datapoints. With these tools, we can even offer our meta-analysis of aggregated learnings cross-studies that would have otherwise been missed.

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