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SOMETHING IS BROKEN WITHIN CONSUMER GOODS INNOVATION…
The innovation process is fragmented, complicated, resource-heavy and subjective. All the data suggests that your innovations are more likely to fail than succeed.
40% of CPG innovations submitted to Product of the Year awards fail within 2 years of launch*
CPG companies studied generated 42% less revenue and 86% less portfolio incrementality from innovations Vs planned**
Meta-analysis covering decades of studies places CPG innovation failure rates at c45%***
*Ehrenberg-Bass Institute **McKinsey ***PDMA (Griiffin, 1997; Adams, 2004)
WE MAKE PRODUCT SUCCESS PREDICTABLE
don’t just take our word for it…
75%
OF THE WORLD’S TOP 20 CPG COMPANIES CHOOSE TO PARTNER WITH US
OVER $1 BILLION
IN GROWTH UNLOCKED FOR OUR CLIENTS
IN JUST OVER 10 YEARS
IN JUST OVER 10 YEARS
90%
OF OUR CLIENTS WORK WITH US ON AN ONGOING BASIS, WE BELIEVE IN LONG TERM, STRATEGIC PARTNERSHIPS
WE HELP CONSUMER GOODS BRANDS INNOVATE WITH CONFIDENCE
Catalyx makes product success predictable throughout your end-to-end innovation process. Our 4 pillars to innovation progress cover the entire innovation cycle.
We do this through our unique model which combines robust consumer understanding with a proprietary process to ensure you can take immediate actions from our work.
Click to innovate with confidence
“Our Marketing team only want to work with Catalyx as their reporting is so actionable”
– Nestlé
WE SUPPORT CONSUMER GOODS BRANDS
ALL ALONG THE INNOVATION FUNNEL
1 Discover Audiences, Occasions, Tensions and Needs
Discover strategic choices for category and innovation opportunities to drive brand growth. Unlock unmet needs and demand space opportunities.
2 Define your Innovation Platform and Jobs to be Done
Build a ‘recipe card’ for innovation and associated communications, by creating innovation & brand platforms derived from consumer-driven ‘guard rails’ that will fuel productive solution ideation.
3 Developing and Optimising your work in progress
Optimize your creative brand assets by taking early-stage ideas to your consumers to evolve them into best-in-class winners. Rank and improve your winning concepts and assess through behavioral testing how they perform against the competition.
4 Maximising your in-market performance
Maximize your in-market potential by auditing your product, or mapping the path to purchase journey so you can identify the levers to pull and barriers to overcome to achieve growth in-market.
“This is really clear. I call this creativity by insight. It is super helpful. This is gold. First time I’ve seen such a clear study”
– Global Commercial Director, Nestlé
NEVER SETTLE is our promise to not rest until our work unlocks innovation progress for your brand
Should you ever find our recommendations need sharper clarity, further details or more precise actions – we won’t settle until those are in your hands.
Deliver insight you could not have found yourself
Contain recommendations that are immediately actionable
Unlock top or bottom line value for your brand
“WOW thanks to Catalyx we now have 2 ideas that we can bring to new products into the market under 2 different benefit areas”
– Galderma
our brand story
HOW WE’VE HELPED CONSUMER GOODS BRAND GROW
See all
Tea and Coffee
The result
We were able to give Nescafe the confidence to completely re-launch the packaging for their whole range, including Nescafe Original, Nescafe Gold and Nescafe Azera. This relaunch was executed in every market that sells Nescafe and is still in market today.
Honey & Syrups
The result
Rowse Honey launched their new advertising campaign after Catalyx helped them tailor the perfect message. The recommendations Catalyx generated enabled Rowse to hone in on their roadmap to success, and craft one of the most impactful and effective campaigns of the year, winning The DRUM Award for Social Media 2021. The campaign is still used today across the whole of the UK.
Grocery
The result
Our partnership with Premier Foods has helped them to innovate with the greatest chance of success. In line with our philosophy of learn, not just test, Catalyx also surfaced common consumer appeal factors using meta-analysis across concept tests, to further refine & progress Premier Foods’ innovation capability.
GROCERY
The result
We delivered strategic direction for 17 Mondelez brands over 24 projects in 13 markets by ensuring they had the consumer information and actions needed to maximise appeal & performance of their existing product ranges.
Ready to Drink (RTD)
The result
Catalyx delivered the strategic direction for Lavazza to successfully launch their organic ready-to-drink cold brew cans in four styles in the U.S.. These products were well-received, especially among younger American coffee drinkers. This launch has significantly strengthened Lavazza’s presence in the U.S. market, establishing them as a key player in the ready-to-drink coffee segment.
INTIMATE PRODUCTS
What they said
“Catalyx’s findings have been brilliant, especially for two massive segments; lubricants and sex toys. The final report is useful in both the long and short-term, too – the slides are ready to go and we made sure it was socialised it to lots of key areas of the business.” (Shared with permission from client)
BABY FOOD
What we did
We captured over 50,000 pieces of consumer data through our award-winning qual at quant scale research approach, which our strategists then processed to shine a light on the story of the “why”. This is how we were able to ensure Organix progressed their new baby food range to a successful launch. (Shared with permission from client)
NEWS & VIEWS
CATALYX INNOVATIVELY SPEAKING: MAY 2025
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How Balancing Opposing Desires Fuels Innovation and Drives Market Breakthroughs
At Catalyx, we champion looking beyond the obvious to create innovations that not only meet…
READY TO PROGRESS YOUR INNOVATION?
Want to work with us?
We are on standby and ready to assist
We are on standby and ready to assist