Consumer Insight

When you need it, the way you need it.

Consumer centric companies make on average 60% more profit than other companies.

Catalyx's Consumer Activation SystemTM brings consumers into the centre of your business to uncover deep insights that build recommendations for better business results.

Our services

We help you build stronger brands and better products by putting the right consumers at the heart of your decision-making process.

Insight Discovery

Insight Discovery

Get into your consumer’s map of the world for a full understanding of their wants, unmet needs and barriers to choosing you.

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Innovation development

Innovation development

Use your consumers’ ingenuity – work with them to create, optimise and test concepts and products they will really want.

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Communication development

Communication development

Develop and communicate ideas and propositions that will make consumers fall in love with your offer.

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Commercial Optimisation

Commercial Optimisation

Make sure the physical or online retail experience is optimised. Use the crowd to help design, assess and refine the ideal launch and path to purchase.

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Consumer Activation System

The Consumer Activation System™ is our unique approach to capturing consumers’ thoughts, feelings, desires and actions before turning them into brand-building, action-focused insight.

With the Consumer Activation System™ you get complete visibility and total control. Achieving brand-building insight shouldn’t be a binary choice between using a resource-intensive ‘self-drive’, DIY platform or traditional ‘chauffeur-driven’ big-agency model.

The Consumer Activation System™ allows you to plan and monitor the journey alongside Catalyx, taking the wheel, when time, in-house skill sets and budgets dictate, but also to receive expert service and support from Catalyx when needed.

Drives key insights

The Consumer Activation System™ boasts an expertly curated library of thousands of market-tested feel, think, do and want activities to co-create your proposal and design your research intuitively in minutes. These are grouped into activations – different combinations of challenges and activities for participants to do. The Consumer Activation System™ is also easy to configure; choose new activations – combinations of activities – on demand, depending on your research objectives.

Real-time access

With the Consumer Activation System™ you get real-time access to all consumer generated verbatims, images and videos. You can even engage directly by adding “backroom comments” into the live stream for our expert moderators to pick up and use to prove further.

Tailored, visual reports

Finally, we synthesise all of the data into key insights and actionable recommendations delivered to you in punchy formats tailored to your needs, such as: visually compelling reports, insight videos; infographics, in-person presentations and in-person workshops.