NEVER SETTLE

We support the world’s best brands to navigate the tricky journey to successful innovation. We specialise in products consumers can handle, taste and feel. We promise to never settle until we have unlocked innovation progress.

INNOVATE TODAY >

INNOVATE WITH CONFIDENCE

75% of the world’s top 20 CPG companies choose to partner with us, with Catalyx unlocking over $1B in growth for our clients in the last 10 years.

UNLOCK PROGRESS NOW >

MAKE INNOVATION
SUCCESS PREDICTABLE

Watch our brand video to explore the fragile innovation journey and learn how we can help mitigate risks

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SOMETHING IS BROKEN WITHIN CONSUMER GOODS INNOVATION…

The innovation process is fragmented, complicated, resource-heavy and subjective. All the data suggests that your innovations are more likely to fail than succeed.

40% of CPG innovations submitted to Product of the Year awards fail within 2 years of launch*

CPG companies studied generated 42% less revenue and 86% less portfolio incrementality from innovations Vs planned**

Meta-analysis covering decades of studies places CPG innovation failure rates at c45%***

*Ehrenberg-Bass Institute **McKinsey ***PDMA (Griiffin, 1997; Adams, 2004)

WE MAKE PRODUCT SUCCESS PREDICTABLE

don’t just take our word for it…

75%

OF THE WORLD’S TOP 20 CPG COMPANIES CHOOSE TO PARTNER WITH US

OVER $1 BILLION

IN GROWTH UNLOCKED FOR OUR CLIENTS
IN JUST OVER 10 YEARS

90%

OF OUR CLIENTS WORK WITH US ON AN ONGOING BASIS, WE BELIEVE IN LONG TERM, STRATEGIC PARTNERSHIPS

WE HELP CONSUMER GOODS BRANDS INNOVATE WITH CONFIDENCE

Catalyx makes product success predictable throughout your end-to-end innovation process. Our 4 pillars to innovation progress cover the entire innovation cycle.

We do this through our unique model which combines robust consumer understanding with a proprietary process to ensure you can take immediate actions from our work.

Click to innovate with confidence

Our APPROACH

“Our Marketing team only want to work with Catalyx as their reporting is so actionable” – Nestlé

WE SUPPORT CONSUMER GOODS BRANDS
ALL ALONG THE INNOVATION FUNNEL

1 Discover Audiences, Occasions, Tensions and Needs

Discover strategic choices for category and innovation opportunities to drive brand growth. Unlock unmet needs and demand space opportunities.

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2 Define your Innovation Platform and Jobs to be Done

Build a ‘recipe card’ for innovation and associated communications, by creating innovation & brand platforms derived from consumer-driven ‘guard rails’ that will fuel productive solution ideation.

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3 Developing and Optimising your work in progress

Optimize your creative brand assets by taking early-stage ideas to your consumers to evolve them into best-in-class winners. Rank and improve your winning concepts and assess through behavioral testing how they perform against the competition.

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4 Maximising your in-market performance

Maximize your in-market potential by auditing your product, or mapping the path to purchase journey so you can identify the levers to pull and barriers to overcome to achieve growth in-market.

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“This is one of the strongest pieces of work we’ve done” – SCJohnson

NEVER SETTLE is our promise to not rest until our work unlocks innovation progress for your brand

Should you ever find our recommendations need sharper clarity, further details or more precise actions – we won’t settle until those are in your hands.

Deliver insight you could not have found yourself

Contain recommendations that are immediately actionable

Unlock top or bottom line value for your brand

“WOW thanks to Catalyx we now have 2 ideas that we can bring 2 new products into the market under 2 different benefit areas” — Galderma

our brand story

HOW WE’VE HELPED CONSUMER GOODS BRAND GROW

See all

Tea and Coffee

The result

We were able to give Nescafe the confidence to completely re-launch the packaging for their whole range, including Nescafe Original, Nescafe Gold and Nescafe Azera. This relaunch was executed in every market that sells Nescafe and is still in market today.

Read moreEvolve and Elevate

Honey & Syrups

The result

Rowse Honey launched their new advertising campaign after Catalyx helped them tailor the perfect message. The recommendations Catalyx generated enabled Rowse to hone in on their roadmap to success, and craft one of the most impactful and effective campaigns of the year, winning The DRUM Award for Social Media 2021. The campaign is still used today across the whole of the UK.

Read moreScreen & Enhance

Grocery

The result

Our partnership with Premier Foods has helped them to innovate with the greatest chance of success. In line with our philosophy of learn, not just test, Catalyx also surfaced common consumer appeal factors using meta-analysis across concept tests, to further refine & progress Premier Foods’ innovation capability.

Read morePartnership Programme, Screen & Optimise, Category Context - Developing & Optimising Work in Progress

GROCERY

The result

We delivered strategic direction for 17 Mondelez brands over 24 projects in 13 markets by ensuring they had the consumer information and actions needed to maximise appeal & performance of their existing product ranges.

Read morePartnership Programme - maximising appeal & performance in market

Ready to Drink (RTD)

The result

Catalyx’s insights were key to the successful U.S. launch of Lavazza’s organic ready-to-drink cold brew cans in four styles. These products were well-received, especially among younger American coffee drinkers. Lavazza’s ready-to-drink segment is now growing nearly 39% faster than the overall packaged coffee market, highlighting the effectiveness of Catalyx’s approach. This launch has significantly strengthened Lavazza’s presence in the U.S. market, establishing them as a key player in the ready-to-drink coffee segment. (Tea & Coffee Trade Journal, 2022)

Read moreUnmet needs / demand space & path to purchase optimiser

INTIMATE PRODUCTS

What they said

“Catalyx’s findings have been brilliant, especially for two massive segments; lubricants and sex toys. The final report is useful in both the long and short-term, too – the slides are ready to go and we made sure it was socialised it to lots of key areas of the business.”

Read moreDemand spaces

BABY FOOD

What we did

We captured over 50,000 pieces of consumer data through our award-winning qual at quant scale research approach, which our strategists then processed to shine a light on the story of the “why”. This is how we were able to ensure Organix progressed their new baby food range to a successful launch.

Read moreUnmet needs & brand positioning

NEWS & VIEWS

AI whitepaper thumbnail

Innovatively Speaking: Our Brand-New AI Whitepaper

Your consumers don’t yet care about Generative AI. Yes, that’s despite the excitement and buzz…

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Catalyx Coffee Sherifa headshot

Catalyx Coffee with Sherifa Amreen, Strategy Manager

Join us for a Catalyx Coffee with Sherifa. Catalyx owes all of its innovation prowess…

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learn don't test thumbnail

Innovatively Speaking: Learn, Don’t Test

Learn, don’t test is part of our Innovatively Speaking series, in which we discuss cutting-edge…

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READY TO PROGRESS YOUR INNOVATION?

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