We were able to give our clients the confidence to completely re-launch the packaging for their whole range. This relaunch was executed in every market that our client sold in.

A leading natural honey brand launched a nationwide advertising campaign shaped by consumer insight. Catalyx’s recommendations enabled the team to sharpen their messaging strategy and bring clarity to their creative direction, resulting in one of their most successful and enduring campaigns, still in use across the UK today.

Our partnership with a leading UK food manufacturer helped them establish a repeatable model for innovation success. True to our philosophy of learn, not just test, we identified common consumer appeal factors across concept tests using meta-analysis, accelerating their ability to develop and launch winning innovations with greater precision and impact.

We provided strategic direction across 24 projects, covering 17 brands in 13 markets for a leading global snacking company. Our work helped the business maximise consumer appeal and performance across its existing product portfolio, giving teams the insight and clarity needed to unlock brand growth.

Catalyx delivered the strategic direction needed for a successful U.S. launch of a new organic ready-to-drink cold brew range. The product line, designed around key consumer needs, gained strong traction — particularly among younger American coffee drinkers — and significantly enhanced the brand’s presence in the competitive ready-to-drink coffee segment.

The client developed a new gifting proposition within their intimate wellness range and saw a 10% increase in content conversion as a result of the work. The outputs continue to support both short- and long-term commercial planning across multiple product categories.