private label vs brand category champion

Navigating Price Hikes: Private Label vs. Category Brand Leaders

This article is taken from the March edition of our thought leadership series; “An Innovation…

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consumer showing purchase intent

What Is the Future for Purchase Intent?

Did you know there is a 0.18 correlation between purchase intent and purchase*? Surprisingly, this…

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Qual360 NA thumbnail

Catalyx at QUAL360 NA: Frontline Findings From Washington’s Event

The end of QUAL360 NA in Washington DC marks the close of Merlien Institute’s Qual…

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top fmcgs missed their revenue mark

Why Nearly 50% of Top FMCGs Recently Missed Their Revenue Marks

This article is an excerpt from the March edition of our thought leadership series; “An…

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hidden consumer needs

Your Hidden Consumer Needs: Why They Say They Want a Faster Horse

In finding and serving his brand’s hidden consumer needs, Henry T. Ford once famously declared…

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Renewing our promise: Catalyx steps into a new chapter

After more than a decade of flying the flag we first introduced ourselves with, Catalyx…

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