We put Jacob’s Mini Cheddars Cheese & Red Onion (Multipack) through the Catalyx Canvas Product Market Fit test. Overall score: 70% (Strong). A strong execution of a familiar formula with a fair price – the challenge is getting noticed and chosen.
Our white paper on the invisible innovation tax — download it via a short form.
We put Dove Deeply Nourishing Body Wash through the Catalyx Canvas Product Market Fit test. Overall score: 62% (Mid). Competent and trusted, but it sits in “nice to have” territory and doesn’t feel different enough to justify the choice.
We put Kettle Tortillas Sea Salt & Black Pepper through the Catalyx Canvas Product Market Fit test. Overall score: 52% (Weak). It isn’t different enough to break through, and it asks for premium money without a premium experience.
We put Days Lager 0.0% ABV through the Catalyx Canvas Product Market Fit test. Overall score: 63% (Mid). Great value, but consumers don’t yet believe it delivers – and it’s solving the smaller problem.
Marketers love emotion. We always have.It’s the lifeblood of campaigns, the spark behind virality, the reason some ideas make us smile while others leave us cold. Neuroscience and psychology have shown that people often make decisions intuitively, long before they can explain them. It’s tempting, then, to believe emotion might hold the key to predicting […]
A new way to build breakthrough product ideas We know from working with brilliant clients every day how tough it can be to turn great thinking into great product ideas. The journey is too often slowed by swirl, endless meetings, subjective debate and fragmented tools that make innovation feel risky and frustrating. That ends today. […]
In CPG innovation, functionality can get you into the basket. But it’s emotional resonance that keeps you there. The most successful innovations don’t just solve problems; they create connections. They spark feelings that tie a product to identity, values, and belonging. That’s why emotional resonance in CPG innovation matters so much. In a world of […]
One trophy. Many fingerprints. Catalyx is proud to announce that our Founder and CEO, Guy White, has been awarded Gold for Best Consultant at The Consultancy Awards 2025, hosted by The Consultancy Growth Network at London’s Underglobe. The Best Consultant award recognises individuals whose impact, strategic thinking and leadership break new ground for clients, helping […]
After a nine-month process and a week of intensive auditing, Catalyx is now officially ISO 20252:2019 certified, the international benchmark for quality, ethics, and process in market and consumer research. In a world where research can be gamed, data can mislead, and AI can spin convincing half-truths, finding insights you can trust has never been […]
