We put Jacob’s Mini Cheddars Cheese & Red Onion (Multipack) through the Catalyx Canvas Product Market Fit test. Overall score: 70% (Strong). A strong execution of a familiar formula with a fair price – the challenge is getting noticed and chosen.
We put Dove Deeply Nourishing Body Wash through the Catalyx Canvas Product Market Fit test. Overall score: 62% (Mid). Competent and trusted, but it sits in “nice to have” territory and doesn’t feel different enough to justify the choice.
We put Kettle Tortillas Sea Salt & Black Pepper through the Catalyx Canvas Product Market Fit test. Overall score: 52% (Weak). It isn’t different enough to break through, and it asks for premium money without a premium experience.
We put Days Lager 0.0% ABV through the Catalyx Canvas Product Market Fit test. Overall score: 63% (Mid). Great value, but consumers don’t yet believe it delivers – and it’s solving the smaller problem.
What do health-conscious consumers really want from supplements? It’s not just more vitamins. Or better packaging. Or a louder claim. In our latest study on wellness innovation, we explored the beliefs, needs, and behaviours shaping the future of wellness supplements. We conducted in-depth qualitative work with over 100 UK consumers in higher-income households to uncover […]
