Explore how the smartest brands are using seven types of innovation to unlock growth in a changing CPG landscape. CATALYX JOKE OF THE MONTH WHAT DO YOU CALL A NEW PRODUCT THAT SOLVES NO PROBLEM? – “Expensive” QUOTE OF THE MONTH “Innovation is the ability to see change as an opportunity, not a threat.” – […]
Explore this month’s highlights, examining why relying on purchase intent alone falls short, plus a powerful quote and insights on consumer trust. CATALYX JOKE OF THE MONTH HOW DOES PURCHASE INTENT DESCRIBE ITS THREE-DECADE LONG RELATIONSHIP WITH REALITY? – “It’s complicated, I’m about 0.18 committed.” QUOTE OF THE MONTH “The best way to predict the […]
What are the 5 Rules of Innovation? In today’s competitive marketplace, true innovation demands more than addressing obvious consumer needs, which is why we’ve identified the 5 rules of innovation. It requires uncovering hidden tensions, challenging norms, and simplifying complexities. Brands that excel translate sharp insights into actionable ideas. From there, they present their value […]
Private Label is Winning: The End of the Pricing Runway for CPG Brands Over the past few years, consumer packaged goods (CPG) brands have pushed price elasticity to its absolute limits; now private labels are winning. Leveraging inflation as a backdrop, many brands have raised prices to protect margins. However, this has led to new […]
We are thrilled to announce our recent newspaper feature! You may have seen Catalyx in The Telegraph, exploring innovation for readers of the prestigious Finance & Business Guide on October 9th, 2024. In a full-page article, our Founder and CEO, Guy White, dives deep into the incredible power of looking beyond the obvious when it […]
We recently took centre stage at 2024’s MRMW NA in Atlanta, hosed by Merlien Institute. Our very own Jenny Kieras, Global Head of Key Accounts, and Devra Jacobs, SVP, were in attendance. Taking to the podium, Jenny delivered an unforgettable talk on making innovation success more predictable – complete with balloons and audience participation… The […]
The end of QUAL360 NA in Washington DC marks the close of Merlien Institute‘s Qual season! We’ve been delighted to take part and present our talks on stage to the industry’s finest, both client and agency-side. Jenny Kieras, our Global Head of Key Accounts, hit the stage with our talk, “When Innovation Fails: why the […]
We were recently thrilled to take part in QUAL360 EU in Berlin. The event, organised by Merlien Institute, brought together leaders of industry, client-side and agency-side alike. Jenny Kieras, our Global Head of Key Accounts, hit the stage with our talk, “When Innovation Fails: why the industry needs qual at quant scale to design the […]
Catalyx returned from Plant Based World Expo 2023 with sustainable innovation insights from the frontline of the sector. In this piece, we share a breakdown of the challenges and opportunities for plant-based brands meaning to make a difference in the world – and against their competition. 1. The news in sustainable innovation On the one […]
