We recently took centre stage at 2024’s MRMW NA in Atlanta, hosed by Merlien Institute. Our very own Jenny Kieras, Global Head of Key Accounts, and Devra Jacobs, SVP, were in attendance. Taking to the podium, Jenny delivered an unforgettable talk on making innovation success more predictable – complete with balloons and audience participation… The […]
Join us for a Catalyx Coffee with Karo. Each month our Brand Manager, Esmeralda Voegele-Downing, sits down with one of our fantastic team members to have a catch-up over a cup of coffee in which you can get to know some of the people who make Catalyx tick and what they’re up to… Today, I met […]
Your consumers don’t yet care about Generative AI. Yes, that’s despite the excitement and buzz within the brand and marketing industries. AI is on the rise within FMCG brand communications; spoken about at every conference, posted about whenever you open LinkedIn. We at Catalyx noticed this was true for titans of FMCG such as KitKat […]
Join us for a Catalyx Coffee with Sherifa. Catalyx owes all of its innovation prowess to the brilliant minds that make up our global team. As these individuals are often behind the spotlight rather than in front of it, we decided to change that. Each month our Brand Manager, Esmeralda Voegele-Downing, sits down with one […]
Learn, don’t test is part of our Innovatively Speaking series, in which we discuss cutting-edge news and trends from the frontline of the FMCG industry to explore what makes FMCG innovation work. By any measure from any set of experts, you’ll find that innovation fails more often than it succeeds. Obviously, there are many reasons […]
This article is taken from the March edition of our thought leadership series; “Innovatively Speaking”, written by Catalyx CEO & Founder Guy White. We recently discussed how unprecedented FMCG pricing was a collective own goal that will lead to dramatic trade down, reduction in consumption frequency, and re-adjustment to a private label controlled high-street. Diving […]
Did you know there’s only a 0.18 correlation between purchase intent and actual purchase behaviour? Surprisingly, this has been known for over 30 years. Since then, multiple studies have confirmed this to be true. When viewed through a behavioural science lens, this makes sense. Consumer decision-making is largely emotional and subconscious. What people say they […]
The end of QUAL360 NA in Washington DC marks the close of Merlien Institute‘s Qual season! We’ve been delighted to take part and present our talks on stage to the industry’s finest, both client and agency-side. Jenny Kieras, our Global Head of Key Accounts, hit the stage with our talk, “When Innovation Fails: why the […]
This article is an excerpt from the March edition of our thought leadership series; “Innovatively Speaking”, written by Catalyx CEO & Founder Guy White. 47% of top FMCGs missed their net revenue expectations in the second half of ’23, up from just 9% three quarters earlier. A worrying trend, but not unexpected. By us, at […]
In finding and serving his brand’s hidden consumer needs, Henry T. Ford once famously declared that market research was overrated. When discussing transport innovation, Ford said that consumers – if they had been given a say in the matter – would have claimed they wanted a faster horse, not a state-of-the-art automobile. However, one look […]
