As Catalyx continues to grow, we’re evolving our structure to make innovation success even more predictable for consumer goods brands. A key part of this evolution is the appointment of Phil Norminton as Managing Director, a move that enables us to build the team and capabilities needed to help brands unlock their next big success. […]
Explore this month’s topics spanning pests, people, and our Learn, Don’t Test article, examining why innovation often goes wrong right from the start. CATALYX JOKE OF THE MONTH WHAT’S THE BIGGEST INNOVATION CHALLENGE IN FROZEN MEALS? Convincing people that ‘restaurant-quality’ and “microwave in 3 minutes” can exist in the same sentence. QUOTE OF THE MONTH […]
Join us for a Catalyx Coffee with Ihab. Each month our Brand Manager, Esmeralda Voegele-Downing, sits down with one of our fantastic team members to have a catch-up over a cup of coffee in which you can get to know some of the people who make Catalyx tick and what they’re up to… Ihab Baligh is […]
The best innovations don’t come from asking consumers what they want, they come from finding hidden tensions far beyond the problems they articulate. Every brand can respond to obvious pain points, but the real opportunity lies in decoding the contradictions between what people say and what they do, uncovering the deeper tensions that shape their […]
At Catalyx, we lean into the power of AI with humans at the helm. We live and breathe innovation and we’re committed to making success more predictable for tangible consumer goods brands. Our consumer-centric approach gets us there, which is bolstered by cutting-edge technology, particularly artificial intelligence (AI), used to enhance our processing power. AI […]
What are the 5 Rules of Innovation? In today’s competitive marketplace, true innovation demands more than addressing obvious consumer needs, which is why we’ve identified the 5 rules of innovation. It requires uncovering hidden tensions, challenging norms, and simplifying complexities. Brands that excel translate sharp insights into actionable ideas. From there, they present their value […]
Private Label is Winning: The End of the Pricing Runway for CPG Brands Over the past few years, consumer packaged goods (CPG) brands have pushed price elasticity to its absolute limits; now private labels are winning. Leveraging inflation as a backdrop, many brands have raised prices to protect margins. However, this has led to new […]
Why the power of the crowd unlocks breadth and depth in consumer insights Traditionally, breadth and depth in consumer insights have seemed like mutually exclusive options. All consumer research is done with the same end goal in mind: to bring the voice of the consumer into the process of unlocking progress along the innovation path […]
We are thrilled to announce that Catalyx has been named one of the GRIT Top 50 Most Innovative Suppliers in the world for 2024! This recognition from Greenbook’s Business & Innovation Report underscores our commitment to looking beyond the obvious to deliver innovative outputs for our clients in the CPG space. Our award-winning consultancy is […]
At Catalyx, we are embracing AI with humans at the helm. AI is transforming the insights industry, and its potential to revolutionise consumer research is undeniable. But at Catalyx, we believe that while AI is a powerful tool, it’s when it’s combined with the strategic minds of our human experts that brands truly drive innovation […]
