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5 Rules for Taking Your Innovation Beyond the Obvious
30.01.2025What are the 5 Rules of Innovation? In today's competitive marketplace, true innovation demands more than addressing obvious consumer needs,…Why Private Label is Winning and How CPG Brands Can Fight Back
15.01.2025Private Label is Winning: The End of the Pricing Runway for CPG Brands Over the past few years, consumer packaged…Achieving Breadth and Depth in Consumer Insights: Crowds Outperform Focus Groups and In-Depth Interviews
27.11.2024Why the power of the crowd unlocks breadth and depth in consumer insights Traditionally, breadth and depth in consumer insights…Catalyx Voted One of GRIT’s Top 50 Most Innovative Suppliers 2024
29.10.2024We are thrilled to announce that Catalyx has been named one of the GRIT Top 50 Most Innovative Suppliers in…Embracing AI, with Humans at The Helm
25.10.2024At Catalyx, we are embracing AI with humans at the helm. AI is transforming the insights industry, and its potential…Catalyx in The Telegraph: Exploring Innovation That Looks Beyond the Obvious
11.10.2024We are thrilled to announce our recent newspaper feature! You may have seen Catalyx in The Telegraph, exploring innovation for…Catalyx Coffee with Joanna Stobart, Strategy Manager
03.10.2024Join us for a Catalyx Coffee with Jo. Each month our Brand Manager, Esmeralda Voegele-Downing, sits down with one of our…Catalyx Coffee with Dan Rahemtulla, Talent Acquisition Manager
15.08.2024Join us for a Catalyx Coffee with Dan. Each month our Brand Manager, Esmeralda Voegele-Downing, sits down with one of our…The Power of Pack featuring Smug Dairy: Understanding Consumer Needs in Product Development
01.08.2024Innovation is hard, especially when you overlook the importance of understanding consumer needs. This is the central lesson from our…Catalyx at MRMW NA: Takeaways From the Forefront of Atlanta’s Event
23.07.2024We recently took centre stage at 2024’s MRMW NA in Atlanta, hosed by Merlien Institute. Our very own Jenny Kieras,…