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Guy White named Gold Best Consultant at The Consultancy Awards 2025
04.07.2025One trophy. Many fingerprints. Catalyx is proud to announce that our Founder and CEO, Guy White, has been awarded Gold…Catalyx ISO 20252:2019 Certified: Bulletproof Evidence for Predictable Innovation Success
02.07.2025After a nine-month process and a week of intensive auditing, Catalyx is now officially ISO 20252:2019 certified, the international benchmark…Simplify the Complex: Why the Smartest Consumer Goods Innovation Is Often the Simplest
11.06.2025In a world of overwhelming choice, innovation often gets mistaken for addition. Add a feature. Add a variant. Add a…The Grocer on Baby Care Innovation in the UK: Why Big Brands Are No Longer a Safe Bet
27.05.2025When The Grocer turned its focus to the changing face of baby and infant care, it painted a clear picture…PODCAST: Why Innovation Fails, And What Brands Can Do About It
23.05.2025What separates a winning innovation from one that never makes it off the shelf? Most new products fail. But why?…Guy White on Healthier Snacking Innovation in The Grocer
19.05.2025As the definition of “healthy” continues to evolve, so too must the snacks that claim to deliver it. In a…Guy White featured in FMCG CEO: Why Private Label is Redefining Innovation
29.04.2025Catalyx Founder and CEO Guy White has been interviewed in FMCG CEO, sharing his perspective on how private label is…CATALYX INNOVATIVELY SPEAKING: MAY 2025
28.04.2025Explore how the smartest brands are using seven types of innovation to unlock growth in a changing CPG landscape. CATALYX…A deep dive into the emotional and functional tensions shaping tomorrow’s wellness innovation
22.04.2025What do health-conscious consumers really want from supplements? It’s not just more vitamins. Or better packaging. Or a louder claim.…How Balancing Opposing Desires Fuels Innovation and Drives Market Breakthroughs
17.04.2025At Catalyx, we champion looking beyond the obvious to create innovations that not only meet consumer expectations but redefine them.…