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Catalyx at MRMW NA: Takeaways From the Forefront of Atlanta’s Event
23.07.2024We recently took centre stage at 2024’s MRMW NA in Atlanta, hosed by Merlien Institute. Our very own Jenny Kieras,…Catalyx Coffee with Karolin Meisel, Research Associate
18.07.2024Join us for a Catalyx Coffee with Karo. Each month our Brand Manager, Esmeralda Voegele-Downing, sits down with one of our…Innovatively Speaking: Our Brand-New AI Whitepaper
28.06.2024Your consumers don’t yet care about Generative AI. Yes, that’s despite the excitement and buzz within the brand and marketing…Catalyx Coffee with Sherifa Amreen, Strategy Manager
14.06.2024Join us for a Catalyx Coffee with Sherifa. Catalyx owes all of its innovation prowess to the brilliant minds that…Innovatively Speaking: Learn, Don’t Test
07.06.2024Learn, don't test is part of our Innovatively Speaking series, in which we discuss cutting-edge news and trends from the…Navigating Price Hikes: Private Label vs. Category Brand Leaders
16.04.2024This article is taken from the March edition of our thought leadership series; "Innovatively Speaking", written by Catalyx CEO &…What Is the Future for Purchase Intent?
12.04.2024Did you know there is a 0.18 correlation between purchase intent and purchase*? Surprisingly, this is a finding that has…Catalyx at QUAL360 NA: Frontline Findings From Washington’s Event
10.04.2024The end of QUAL360 NA in Washington DC marks the close of Merlien Institute's Qual season! We’ve been delighted to…Why Nearly 50% of Top FMCGs Recently Missed Their Revenue Marks
09.04.2024This article is an excerpt from the March edition of our thought leadership series; "Innovatively Speaking", written by Catalyx CEO…Your Hidden Consumer Needs: Why They Say They Want a Faster Horse
04.04.2024In finding and serving his brand's hidden consumer needs, Henry T. Ford once famously declared that market research was overrated.…