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CATALYX INNOVATIVELY SPEAKING: MAY 2025
28.04.2025Explore how the smartest brands are using seven types of innovation to unlock growth in a changing CPG landscape. CATALYX…A deep dive into the emotional and functional tensions shaping tomorrow’s wellness innovation
22.04.2025What do health-conscious consumers really want from supplements? It’s not just more vitamins. Or better packaging. Or a louder claim.…How Balancing Opposing Desires Fuels Innovation and Drives Market Breakthroughs
17.04.2025At Catalyx, we champion looking beyond the obvious to create innovations that not only meet consumer expectations but redefine them.…CATALYX INNOVATIVELY SPEAKING: APRIL 2025
03.04.2025Explore this month’s highlights, examining why relying on purchase intent alone falls short, plus a powerful quote and insights on…How Reframing the Familiar Can Unlock Billions in Growth and Drive Market Leadership
02.04.2025At Catalyx, we believe that the most successful innovations come from looking beyond the obvious, a principle that drives our…Catalyx Appoints Phil Norminton as Managing Director
12.03.2025As Catalyx continues to grow, we’re evolving our structure to make innovation success even more predictable for consumer goods brands.…CATALYX INNOVATIVELY SPEAKING: MARCH 2025
01.03.2025Explore this month’s topics spanning pests, people, and our Learn, Don’t Test article, examining why innovation often goes wrong right…Catalyx Coffee With Ihab Baligh, Senior Commercial Director
26.02.2025Join us for a Catalyx Coffee with Ihab. Each month our Brand Manager, Esmeralda Voegele-Downing, sits down with one of our…Why Identifying Hidden Tensions is Key to Breakthrough Innovation
25.02.2025The best innovations don’t come from asking consumers what they want, they come from finding hidden tensions far beyond the…Making Innovation Success More Predictable by Embracing AI with Humans at the Helm
18.02.2025At Catalyx, we lean into the power of AI with humans at the helm. We live and breathe innovation and…