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Catalyx Coffee with Sherifa Amreen, Strategy Manager
14.06.2024Join us for a Catalyx Coffee with Sherifa. Catalyx owes all of its innovation prowess to the brilliant minds that…Innovatively Speaking: Learn, Don’t Test
07.06.2024Learn, don't test is part of our Innovatively Speaking series, in which we discuss cutting-edge news and trends from the…Navigating Price Hikes: Private Label vs. Category Brand Leaders
16.04.2024This article is taken from the March edition of our thought leadership series; "Innovatively Speaking", written by Catalyx CEO &…What Is the Future for Purchase Intent?
12.04.2024Did you know there is a 0.18 correlation between purchase intent and purchase*? Surprisingly, this is a finding that has…Catalyx at QUAL360 NA: Frontline Findings From Washington’s Event
10.04.2024The end of QUAL360 NA in Washington DC marks the close of Merlien Institute's Qual season! We’ve been delighted to…Why Nearly 50% of Top FMCGs Recently Missed Their Revenue Marks
09.04.2024This article is an excerpt from the March edition of our thought leadership series; "Innovatively Speaking", written by Catalyx CEO…Your Hidden Consumer Needs: Why They Say They Want a Faster Horse
04.04.2024In finding and serving his brand's hidden consumer needs, Henry T. Ford once famously declared that market research was overrated.…Renewing our promise: Catalyx steps into a new chapter
20.03.2024After more than a decade of flying the flag we first introduced ourselves with, Catalyx has evolved into a new…Watch our new brand reveal video!
15.03.2024Catalyx's brand reveal has landed.The Catalyx you know has evolved. We're still the same award-winning innovation consultancy, only bigger, better,…Catalyx at QUAL360 EU: Insider Insights from Berlin’s Event
07.03.2024We were recently thrilled to take part in QUAL360 EU in Berlin. The event, organised by Merlien Institute, brought together…