The Result - Organix developed and launched an award-winning and now market-leading range of baby food after Catalyx brought consumer needs back to the heart of their product development.
The Challenge - The baby food category was seen as a sea of sameness, there was no point of differentiation between brands’ offerings and innovation had gone stale because the needs of consumers had stopped being met. 
How we did it - We captured over 50,000 pieces of consumer data through our award-winning crowdsourced behavioural research approach, which our strategists then processed this find the story of the why to ensure Organix progressed their new baby food range to a successful launch.

Brand

Organix

Solution

Unmet needs & brand positioning

MORE CASE STUDIES

Tea and Coffee

The result

We were able to give Nescafe to confidence to completely re-launch the packaging for their whole range, including Nescafe Original, Nescafe Gold and Nescafe Azera. This relaunch was executed in every market that sells Nescafe and is still in market today.

Read moreUnmet needs & brand positioning

Honey & Syrups

The result

Rowse Honey launched their new advertising campaign after Catalyx helped them tailor the perfect message. The recommendations Catalyx generated enabled Rowse to craft one of the most impactful and effective ads of the year to date, according to The DRUM. The campaign is still being used today across the whole of the UK.

Read moreUnmet needs & brand positioning

Grocery

The result

Our partnership with Premier Foods has helped them to innovate with the greatest chance of success. In line with our philosophy of learn, not just test, Catalyx also surfaced common consumer appeal factors using meta-analysis across concept tests, to further refine & progress Premier Foods’ innovation capability.

Read moreUnmet needs & brand positioning

Tea and Coffee

The result

We were able to give Nescafe to confidence to completely re-launch the packaging for their whole range, including Nescafe Original, Nescafe Gold and Nescafe Azera. This relaunch was executed in every market that sells Nescafe and is still in market today.

Read moreEvolve and Elevate

Honey & Syrups

The result

Rowse Honey launched their new advertising campaign after Catalyx helped them tailor the perfect message. The recommendations Catalyx generated enabled Rowse to craft one of the most impactful and effective ads of the year to date, according to The DRUM. The campaign is still being used today across the whole of the UK.

Read moreScreen & Enhance

Grocery

The result

Our partnership with Premier Foods has helped them to innovate with the greatest chance of success. In line with our philosophy of learn, not just test, Catalyx also surfaced common consumer appeal factors using meta-analysis across concept tests, to further refine & progress Premier Foods’ innovation capability.

Read morePartnership Programme, Screen & Optimise, Category Context - Developing & Optimising Work in Progress