Case Studies / Reckitt

The Result - Reckitt developed a new sex toy gifting offering and saw a 10% increase in content conversion

What they said - “Catalyx’s findings have been brilliant, especially for two massive segments; lubricants and sex toys. The final report is useful in both the long and short-term, too – the slides are ready to go and we made sure it was socialised it to lots of key areas of the business.”

The Challenge - Reckitt faced many obstacles in communicating and promoting their intimate wellness ranges to customers, and trusted Catalyx to help them gain a deep understanding of usage contexts.

How we did it - We applied a unique approach that combines our award-winning Consumer Understanding System and the Catalyx Elevation Process™. This involved Catalyx engaging with 4 diverse customer segments, over 5 intimate wellness categories in 2 territories to gather the depth of data needed to bring the category to life for Reckitt. It resulted in precise and actionable recommendations that allowed Reckitt to move quickly in the optimisation of their offerings to the delight of their customers

Brand

Reckitt

Solution

Demand spaces

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We were able to give Nescafe to confidence to completely re-launch the packaging for their whole range, including Nescafe Original, Nescafe Gold and Nescafe Azera. This relaunch was executed in every market that sells Nescafe and is still in market today.

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