Case Studies / Nescafe

The Result - We were able to give Nescafe to confidence to completely re-launch the packaging for their whole range, including Nescafe Original, Nescafe Gold and Nescafe Azera. This relaunch was executed in every market that sells Nescafe and is still in market today.

The Challenge - When Nescafe were updating their pack designs, there was absolutely no margin for error. Nescafe needed to get the launch right, first time. That’s why they trusted Catalyx to help them launch their new global design framework across the entire Nescafe Portfolio, including Nescafe Original, Nescafe Gold and Nescafe Azera.

How we did it - We partnered with Nestle as their key partner to ensure their packaging changes resonated with new consumers and ensured there would be no loss of existing consumers. As the expert in the room, part of our role was to run initial testing of pack designs over 4 global markets to surface the core drivers and barriers. Our Strategy team recommended how to optimise the pack designs and messaging based on our qual at quant scale combined data synthesis. After packaging was further optimised, we proceeded to extensive shelf testing of the final packs.

Brand

Nescafe

Solution

Evolve and Elevate

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Honey & Syrups

The result

Rowse Honey launched their new advertising campaign after Catalyx helped them tailor the perfect message. The recommendations Catalyx generated enabled Rowse to craft one of the most impactful and effective ads of the year to date, according to The DRUM. The campaign is still being used today across the whole of the UK.

Grocery

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Our partnership with Premier Foods has helped them to innovate with the greatest chance of success. In line with our philosophy of learn, not just test, Catalyx also surfaced common consumer appeal factors using meta-analysis across concept tests, to further refine & progress Premier Foods’ innovation capability.

GROCERY

The result

We delivered strategic direction for 17 Mondelez brands over 24 projects in 13 markets by ensuring they had the consumer information and actions needed to maximise appeal & performance of their existing product ranges.