Catalyx Organix case study
The Result - Organix developed and launched an award-winning and now market-leading range of baby food after Catalyx brought consumer needs back to the heart of their product development.
The Challenge - The baby food category was seen as a sea of sameness, there was no point of differentiation between brands’ offerings and innovation had gone stale because the needs of consumers had stopped being met. 
How we did it - We captured over 50,000 pieces of consumer data through our award-winning qual at quant scale research approach, which our strategists then processed to shine a light on the story of the "why". This is how we were able to ensure Organix progressed their new baby food range to a successful launch.

Brand

Organix

Solution

Unmet needs & brand positioning

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