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News & Views
CATALYX INNOVATIVELY SPEAKING: APRIL 2025
Explore this month’s highlights, examining why relying on purchase intent alone falls short, plus a…
How Reframing the Familiar Can Unlock Billions in Growth and Drive Market Leadership
At Catalyx, we believe that the most successful innovations come from looking beyond the obvious,…
Catalyx Appoints Phil Norminton as Managing Director
As Catalyx continues to grow, we’re evolving our structure to make innovation success even more…
CATALYX INNOVATIVELY SPEAKING: MARCH 2025
Explore this month’s topics spanning pests, people, and our Learn, Don’t Test article, examining why…
Catalyx Coffee With Ihab Baligh, Senior Commercial Director
Join us for a Catalyx Coffee with Ihab. Each month our Brand Manager, Esmeralda Voegele-Downing, sits…
Why Identifying Hidden Tensions is Key to Breakthrough Innovation
The best innovations don’t come from asking consumers what they want, they come from finding…