private label vs brand category champion

Navigating Price Hikes: Private Label vs. Category Brand Leaders

This article is taken from the March edition of our thought leadership series; “An Innovation…

Read more
consumer showing purchase intent

What Is the Future for Purchase Intent?

Did you know there is a 0.18 correlation between purchase intent and purchase*? Surprisingly, this…

Read more
top fmcgs missed their revenue mark

Why Nearly 50% of Top FMCGs Recently Missed Their Revenue Marks

This article is an excerpt from the March edition of our thought leadership series; “An…

Read more
hidden consumer needs

Your Hidden Consumer Needs: Why They Say They Want a Faster Horse

In finding and serving his brand’s hidden consumer needs, Henry T. Ford once famously declared…

Read more

An Innovation CEO’s View of The CPG Industry: December Edition

Catalyx’s Founder & CEO, Guy White, shares his viewpoint of this month’s CPG landscape. There’s a…

Read more

Evolving Through Eras: Why Nostalgic Marketing Has Staying Power

Nostalgia. A word derived from the Greek for homesickness, it’s far more than the simple…

Read more