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News & Views
![private label vs brand category champion](https://thecatalyx.com/wp-content/uploads/2024/04/private-label-thumbnail.png)
Navigating Price Hikes: Private Label vs. Category Brand Leaders
This article is taken from the March edition of our thought leadership series; “Innovatively Speaking”,…
![consumer showing purchase intent](https://thecatalyx.com/wp-content/uploads/2024/04/Consumer-showing-Purchase-Intent.png)
What Is the Future for Purchase Intent?
Did you know there is a 0.18 correlation between purchase intent and purchase*? Surprisingly, this…
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Catalyx at QUAL360 NA: Frontline Findings From Washington’s Event
The end of QUAL360 NA in Washington DC marks the close of Merlien Institute’s Qual…
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Why Nearly 50% of Top FMCGs Recently Missed Their Revenue Marks
This article is an excerpt from the March edition of our thought leadership series; “Innovatively…
![hidden consumer needs](https://thecatalyx.com/wp-content/uploads/2024/04/Hidden-needs-of-consumers-thumbnail.png)
Your Hidden Consumer Needs: Why They Say They Want a Faster Horse
In finding and serving his brand’s hidden consumer needs, Henry T. Ford once famously declared…
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Renewing our promise: Catalyx steps into a new chapter
After more than a decade of flying the flag we first introduced ourselves with, Catalyx…