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News & Views
A deep dive into the emotional and functional tensions shaping tomorrow’s wellness innovation
What do health-conscious consumers really want from supplements? It’s not just more vitamins. Or better…
How Balancing Opposing Desires Fuels Innovation and Drives Market Breakthroughs
At Catalyx, we champion looking beyond the obvious to create innovations that not only meet…
How Reframing the Familiar Can Unlock Billions in Growth and Drive Market Leadership
At Catalyx, we believe that the most successful innovations come from looking beyond the obvious,…
CATALYX INNOVATIVELY SPEAKING: MARCH 2025
Explore this month’s topics spanning pests, people, and our Learn, Don’t Test article, examining why…
Why Identifying Hidden Tensions is Key to Breakthrough Innovation
The best innovations don’t come from asking consumers what they want, they come from finding…
Making Innovation Success More Predictable by Embracing AI with Humans at the Helm
At Catalyx, we lean into the power of AI with humans at the helm. We…