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Innovatively Speaking
Your Hidden Consumer Needs: Why They Say They Want a Faster Horse
In finding and serving his brand’s hidden consumer needs, Henry T. Ford once famously declared…
Innovatively Speaking: December Edition
Catalyx’s Founder & CEO, Guy White, shares his viewpoint of this month’s CPG landscape. There’s a…
Evolving Through Eras: Why Nostalgic Marketing Has Staying Power
Nostalgia. A word derived from the Greek for homesickness, it’s far more than the simple…
Preparing for the Holiday Haul: Why Timing is Crucial for Seasonal Consumer Insights
The time to gather seasonal consumer insights is approaching. In between considering the lingering impacts…
Innovatively Speaking: November Edition
Catalyx’s Founder & CEO, Guy White, shares his viewpoint of this month’s CPG landscape. Consistently, more…
Eyes on the Horizon of the CPG Industry: Insights from Catalyx’s CEO, Guy White
In this blog, we hear from Guy White, Catalyx’s Founder and CEO, as he shares…