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Case Studies / Reckitt
The Result - Reckitt developed a new sex toy gifting offering and saw a 10% increase in content conversion
What they said - “Catalyx’s findings have been brilliant, especially for two massive segments; lubricants and sex toys. The final report is useful in both the long and short-term, too – the slides are ready to go and we made sure it was socialised it to lots of key areas of the business.”
The Challenge - Reckitt faced many obstacles in communicating and promoting their intimate wellness ranges to customers, and trusted Catalyx to help them gain a deep understanding of usage contexts.
How we did it - We applied a unique approach that combines our award-winning Consumer Understanding System and the Catalyx Elevation Process™. This involved Catalyx engaging with 4 diverse customer segments, over 5 intimate wellness categories in 2 territories to gather the depth of data needed to bring the category to life for Reckitt. It resulted in precise and actionable recommendations that allowed Reckitt to move quickly in the optimisation of their offerings to the delight of their customers
Brand
Reckitt
Solution
Demand spaces
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The result
Our partnership with Premier Foods has helped them to innovate with the greatest chance of success. In line with our philosophy of learn, not just test, Catalyx also surfaced common consumer appeal factors using meta-analysis across concept tests, to further refine & progress Premier Foods’ innovation capability.
Tea and Coffee
The result
We were able to give Nescafe the confidence to completely re-launch the packaging for their whole range, including Nescafe Original, Nescafe Gold and Nescafe Azera. This relaunch was executed in every market that sells Nescafe and is still in market today.
Honey & Syrups
The result
Rowse Honey launched their new advertising campaign after Catalyx helped them tailor the perfect message. The recommendations Catalyx generated enabled Rowse to hone in on their roadmap to success, and craft one of the most impactful and effective campaigns of the year, winning The DRUM Award for Social Media 2021. The campaign is still used today across the whole of the UK.
Grocery
The result
Our partnership with Premier Foods has helped them to innovate with the greatest chance of success. In line with our philosophy of learn, not just test, Catalyx also surfaced common consumer appeal factors using meta-analysis across concept tests, to further refine & progress Premier Foods’ innovation capability.