Case Studies / Lavazza

The Result - Catalyx delivered clear recommendations and detailed explorations of potential cold-brew consumers in the USA, enabling Lavazza to develop and launch a successful range of cold-brew coffee.

The Challenge - With the increasing popularity of cold-brew coffee in the US market, Lavazza relied on Catalyx to help them build a proposition that tapped into this emerging trend.

How we did it - With the emergence of cold-brew coffee in the US market, Lavazza needed to build a proposition that broke ground and tapped into this emerging trend. Catalyx explored cold-brew consumers in the USA to build a hypothesis and blueprint for Lavazza to develop a new range that launched successfully in a new territory.

Brand

Lavazza

Solution

Unmet needs/ demand space & path to purchase optimiser

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The result

We were able to give Nescafe to confidence to completely re-launch the packaging for their whole range, including Nescafe Original, Nescafe Gold and Nescafe Azera. This relaunch was executed in every market that sells Nescafe and is still in market today.

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