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Introducing Catalyx Canvas
01.10.2025A new way to build breakthrough product ideas We know from working with brilliant clients every day how tough it…Create Emotional Resonance: Designing Products People Feel, Not Just Use
18.08.2025In CPG innovation, functionality can get you into the basket. But it’s emotional resonance that keeps you there. The most…Guy White Wins Gold for Best Consultant at The Consultancy Awards 2025
04.07.2025One trophy. Many fingerprints. Catalyx is proud to announce that our Founder and CEO, Guy White, has been awarded Gold…Catalyx ISO 20252:2019 Certified: Bulletproof Evidence for Predictable Innovation Success
02.07.2025After a nine-month process and a week of intensive auditing, Catalyx is now officially ISO 20252:2019 certified, the international benchmark…AI in Innovation: Why Human Insight Still Leads the Way
24.06.2025Our CEO, Guy White, was recently interviewed by FoodNavigator Europe to discuss the rise of AI in innovation research. His…Simplify the Complex: Why the Smartest Consumer Goods Innovation Is Often the Simplest
11.06.2025In a world of overwhelming choice, innovation often gets mistaken for addition. Add a feature. Add a variant. Add a…The Grocer on Baby Care Innovation in the UK: Why Big Brands Are No Longer a Safe Bet
27.05.2025When The Grocer turned its focus to the changing face of baby and infant care, it painted a clear picture…PODCAST: Why Innovation Fails, And What Brands Can Do About It
23.05.2025What separates a winning innovation from one that never makes it off the shelf? Most new products fail. But why?…Guy White on Healthier Snacking Innovation in The Grocer
19.05.2025As the definition of “healthy” continues to evolve, so too must the snacks that claim to deliver it. In a…Guy White featured in FMCG CEO: Why Private Label is Redefining Innovation
29.04.2025Catalyx Founder and CEO Guy White has been interviewed in FMCG CEO, sharing his perspective on how private label is…