At Catalyx, we are embracing AI with humans at the helm. AI is transforming the insights industry, and its potential to revolutionise consumer research is undeniable. But at Catalyx, we believe that while AI is a powerful tool, it’s when it’s combined with the strategic minds of our human experts that brands truly drive innovation […]
We are thrilled to announce our recent newspaper feature! You may have seen Catalyx in The Telegraph, exploring innovation for readers of the prestigious Finance & Business Guide on October 9th, 2024. In a full-page article, our Founder and CEO, Guy White, dives deep into the incredible power of looking beyond the obvious when it […]
Join us for a Catalyx Coffee with Jo. Each month our Brand Manager, Esmeralda Voegele-Downing, sits down with one of our fantastic team members to have a catch-up over a cup of coffee in which you can get to know some of the people who make Catalyx tick and what they’re up to… I caught up […]
Join us for a Catalyx Coffee with Dan. Each month our Brand Manager, Esmeralda Voegele-Downing, sits down with one of our fantastic team members to have a catch-up over a cup of coffee in which you can get to know some of the people who make Catalyx tick and what they’re up to… As fate would […]
Innovation is hard, especially when you overlook the importance of understanding consumer needs. This is the central lesson from our new exploration of Smug Dairy’s new drink combining traditional dairy and oat milk. Despite its innovative concept and ability to make waves in the media, we found that Smug’s packaging has led to significant consumer […]
We recently took centre stage at 2024’s MRMW NA in Atlanta, hosed by Merlien Institute. Our very own Jenny Kieras, Global Head of Key Accounts, and Devra Jacobs, SVP, were in attendance. Taking to the podium, Jenny delivered an unforgettable talk on making innovation success more predictable – complete with balloons and audience participation… The […]
Join us for a Catalyx Coffee with Karo. Each month our Brand Manager, Esmeralda Voegele-Downing, sits down with one of our fantastic team members to have a catch-up over a cup of coffee in which you can get to know some of the people who make Catalyx tick and what they’re up to… Today, I met […]
Your consumers don’t yet care about Generative AI. Yes, that’s despite the excitement and buzz within the brand and marketing industries. AI is on the rise within FMCG brand communications; spoken about at every conference, posted about whenever you open LinkedIn. We at Catalyx noticed this was true for titans of FMCG such as KitKat […]
Join us for a Catalyx Coffee with Sherifa. Catalyx owes all of its innovation prowess to the brilliant minds that make up our global team. As these individuals are often behind the spotlight rather than in front of it, we decided to change that. Each month our Brand Manager, Esmeralda Voegele-Downing, sits down with one […]
Learn, don’t test is part of our Innovatively Speaking series, in which we discuss cutting-edge news and trends from the frontline of the FMCG industry to explore what makes FMCG innovation work. By any measure from any set of experts, you’ll find that innovation fails more often than it succeeds. Obviously, there are many reasons […]
