In CPG innovation, functionality can get you into the basket. But it’s emotional resonance that keeps you there. The most successful innovations don’t just solve problems; they create connections. They spark feelings that tie a product to identity, values, and belonging. That’s why emotional resonance in CPG innovation matters so much. In a world of […]
Catalyx Founder and CEO Guy White has been interviewed in FMCG CEO, sharing his perspective on how private label is changing the face of consumer goods innovation. In the article, Guy highlights how private label is no longer simply following in the footsteps of branded players. These brands are setting their own pace, using deeper […]
Explore how the smartest brands are using seven types of innovation to unlock growth in a changing CPG landscape. CATALYX JOKE OF THE MONTH WHAT DO YOU CALL A NEW PRODUCT THAT SOLVES NO PROBLEM? – “Expensive” QUOTE OF THE MONTH “Innovation is the ability to see change as an opportunity, not a threat.” – […]
Explore this month’s highlights, examining why relying on purchase intent alone falls short, plus a powerful quote and insights on consumer trust. CATALYX JOKE OF THE MONTH HOW DOES PURCHASE INTENT DESCRIBE ITS THREE-DECADE LONG RELATIONSHIP WITH REALITY? – “It’s complicated, I’m about 0.18 committed.” QUOTE OF THE MONTH “The best way to predict the […]
