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Create Emotional Resonance: Designing Products People Feel, Not Just Use
18.08.2025In CPG innovation, functionality can get you into the basket. But it’s emotional resonance that keeps you there. The most…The Power of Pack featuring Smug Dairy: Understanding Consumer Needs in Product Development
01.08.2024Innovation is hard, especially when you overlook the importance of understanding consumer needs. This is the central lesson from our…