Guy White
Guy founded Catalyx in 2012. Since then, he’s developed the business into a global and multi-awarding winning consultancy, instrumental in delivering positive change for clients such as P&G, Nestle, Unilever, Mars, Kraft Heinz, GSK and many more. A marketer and insights professional at the top of his game, Guy is a crowdsourcing authority and expert on crowd-led innovation, recently being awarded a Quirks’s Marketing Research Excellence award for Innovation and New Product Development for Catalyx’s Consumer Activation System. He is both analytical and strategically creative and believes the obvious solutions are rarely the right ones.