Catalyx Founder and CEO Guy White has been interviewed in FMCG CEO, sharing his perspective on how private label is changing the face of consumer goods innovation. In the article, Guy highlights how private label is no longer simply following in the footsteps of branded players. These brands are setting their own pace, using deeper […]
What do health-conscious consumers really want from supplements? It’s not just more vitamins. Or better packaging. Or a louder claim. In our latest study on wellness innovation, we explored the beliefs, needs, and behaviours shaping the future of wellness supplements. We conducted in-depth qualitative work with over 100 UK consumers in higher-income households to uncover […]
At Catalyx, we champion looking beyond the obvious to create innovations that not only meet consumer expectations but redefine them. In a market where expectations are evolving faster than ever, we’ve identified 5 practical rules that help brands move from safe bets to standout successes. These 5 Rules for Taking Your Innovation Beyond the Obvious […]
At Catalyx, we believe that the most successful innovations come from looking beyond the obvious, a principle that drives our 5 Rules for Taking Your Innovation Beyond the Obvious. Reframing the familiar is rule number 2, and it is a powerful way to unlock new opportunities. Innovation is often seen as a quest for the […]
Explore this month’s topics spanning pests, people, and our Learn, Don’t Test article, examining why innovation often goes wrong right from the start. CATALYX JOKE OF THE MONTH WHAT’S THE BIGGEST INNOVATION CHALLENGE IN FROZEN MEALS? Convincing people that ‘restaurant-quality’ and “microwave in 3 minutes” can exist in the same sentence. QUOTE OF THE MONTH […]
The best innovations don’t come from asking consumers what they want, they come from finding hidden tensions far beyond the problems they articulate. Every brand can respond to obvious pain points, but the real opportunity lies in decoding the contradictions between what people say and what they do, uncovering the deeper tensions that shape their […]
At Catalyx, we lean into the power of AI with humans at the helm. We live and breathe innovation and we’re committed to making success more predictable for tangible consumer goods brands. Our consumer-centric approach gets us there, which is bolstered by cutting-edge technology, particularly artificial intelligence (AI), used to enhance our processing power. AI […]
What are the 5 Rules of Innovation? In today’s competitive marketplace, true innovation demands more than addressing obvious consumer needs, which is why we’ve identified the 5 rules of innovation. It requires uncovering hidden tensions, challenging norms, and simplifying complexities. Brands that excel translate sharp insights into actionable ideas. From there, they present their value […]
Private Label is Winning: The End of the Pricing Runway for CPG Brands Over the past few years, consumer packaged goods (CPG) brands have pushed price elasticity to its absolute limits; now private labels are winning. Leveraging inflation as a backdrop, many brands have raised prices to protect margins. However, this has led to new […]
Why the power of the crowd unlocks breadth and depth in consumer insights Traditionally, breadth and depth in consumer insights have seemed like mutually exclusive options. All consumer research is done with the same end goal in mind: to bring the voice of the consumer into the process of unlocking progress along the innovation path […]
