Why the power of the crowd unlocks breadth and depth in consumer insights Traditionally, breadth and depth in consumer insights have seemed like mutually exclusive options. All consumer research is done with the same end goal in mind: to bring the voice of the consumer into the process of unlocking progress along the innovation path […]
At Catalyx, we are embracing AI with humans at the helm. AI is transforming the insights industry, and its potential to revolutionise consumer research is undeniable. But at Catalyx, we believe that while AI is a powerful tool, it’s when it’s combined with the strategic minds of our human experts that brands truly drive innovation […]
Innovation is hard, especially when you overlook the importance of understanding consumer needs. This is the central lesson from our new exploration of Smug Dairy’s new drink combining traditional dairy and oat milk. Despite its innovative concept and ability to make waves in the media, we found that Smug’s packaging has led to significant consumer […]
Your consumers don’t yet care about Generative AI. Yes, that’s despite the excitement and buzz within the brand and marketing industries. AI is on the rise within FMCG brand communications; spoken about at every conference, posted about whenever you open LinkedIn. We at Catalyx noticed this was true for titans of FMCG such as KitKat […]
Learn, don’t test is part of our Innovatively Speaking series, in which we discuss cutting-edge news and trends from the frontline of the FMCG industry to explore what makes FMCG innovation work. By any measure from any set of experts, you’ll find that innovation fails more often than it succeeds. Obviously, there are many reasons […]
This article is taken from the March edition of our thought leadership series; “Innovatively Speaking”, written by Catalyx CEO & Founder Guy White. We recently discussed how unprecedented FMCG pricing was a collective own goal that will lead to dramatic trade down, reduction in consumption frequency, and re-adjustment to a private label controlled high-street. Diving […]
Did you know there’s only a 0.18 correlation between purchase intent and actual purchase behaviour? Surprisingly, this has been known for over 30 years. Since then, multiple studies have confirmed this to be true. When viewed through a behavioural science lens, this makes sense. Consumer decision-making is largely emotional and subconscious. What people say they […]
This article is an excerpt from the March edition of our thought leadership series; “Innovatively Speaking”, written by Catalyx CEO & Founder Guy White. 47% of top FMCGs missed their net revenue expectations in the second half of ’23, up from just 9% three quarters earlier. A worrying trend, but not unexpected. By us, at […]
In finding and serving his brand’s hidden consumer needs, Henry T. Ford once famously declared that market research was overrated. When discussing transport innovation, Ford said that consumers – if they had been given a say in the matter – would have claimed they wanted a faster horse, not a state-of-the-art automobile. However, one look […]
Catalyx’s Founder & CEO, Guy White, shares his viewpoint of this month’s CPG landscape. There’s a debate raging about the most successful Christmas advertisement. You can see it everywhere on LinkedIn: Which is the best Christmas ad of 2023? But in fact, that isn’t the debate. The real debate going on is: which is the best testing method for […]
