As Catalyx continues to grow, we’re evolving our structure to make innovation success even more predictable for consumer goods brands. A key part of this evolution is the appointment of Phil Norminton as Managing Director, a move that enables us to build the team and capabilities needed to help brands unlock their next big success.
Phil has been an integral part of Catalyx since joining as Chief Operating Officer in 2023, bringing over 25 years of experience in consumer insight, product innovation and strategic planning. His leadership at Black Swan Data, Nielsen and PepsiCo has helped some of the world’s biggest brands navigate the challenges of insight and innovation, ensuring their products are grounded in consumer needs, commercially viable and market-ready.
This shift also allows Guy White, Founder & CEO of Catalyx, to focus on what he does best: working directly with clients on their toughest innovation challenges and driving a much-needed conversation on how CPG rethinks innovation.
“This is an opportunity for me to spend more time on what really excites me: spending time with our clients and working alongside them on real innovation. But beyond that, we need to challenge how innovation is done in CPG. Too much money is wasted on ideas that don’t have a clear path to market success. With Phil leading the business, I can dedicate more time to expanding this conversation, helping brands rethink their approach, push beyond outdated methods and build innovation strategies that truly work.”
– Guy White
Phil is equally excited about this next chapter for Catalyx.
“Catalyx has built a truly unique approach to innovation, tackling the billion-dollar CPG innovation problem with a rigorous, insight-led framework. I’m looking forward to scaling our impact even further, helping more brands create meaningful, commercially successful innovations that truly resonate with consumers.”
– Phil Norminton
With Phil at the helm, Catalyx is strengthening its ability to partner with the world’s leading consumer brands, ensuring that every innovation is designed for success while also championing a smarter, more effective way for CPGs to bring the right products to market with confidence.
Catalyx is the innovation consultancy that helps the world’s leading brands make consumer goods innovation predictably successful.
At the heart of our approach is the Catalyx Innovation Triple Diamond, our proprietary framework that ensures brands identify the right opportunities, craft winning propositions, and execute with impact. Powered by our award-winning Consumer Activation System, we uncover the insights that matter, translating them into clear, actionable steps for success.
That’s why 75% of the world’s top 20 CPG companies partner with Catalyx, unlocking over $1B in growth in the last decade.
Find out how our approach can make your innovation success predictable
We’re ready to unlock your innovation’s success, and won’t settle until our work does just that.
Don’t just take our word for it; check out our Case Studies to discover how our award-winning approach has supercharged the success of innovations across industries.
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