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Case Studies / Leading global snacking company
The Result - We provided strategic direction across 24 projects, covering 17 brands in 13 markets for a leading global snacking company. Our work helped the business maximise consumer appeal and performance across its existing product portfolio, giving teams the insight and clarity needed to unlock brand growth.
The Challenge - The client needed a partner to uncover the key product attributes that resonate most with consumers, and translate this into a clear, actionable growth strategy within their existing portfolio. The aim was to strengthen consumer relevance and drive expansion through precise product optimisation.
How we did it - Using our award-winning Consumer Understanding System and the Catalyx Elevation Process™, we delivered a two-phase programme. In the first phase, nearly 10,000 consumers participated in in-depth exploratory activities, generating more than 35,000 engagements around behaviours and usage. In the second phase, 56 collaborative workshops validated and prioritised key drivers of consumer choice, forming the foundation of a targeted, market-ready portfolio strategy.
Brand
Leading global snacking company
Solution
Partnership Programme - maximising appeal & performance in market
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We were able to give our clients the confidence to completely re-launch the packaging for their whole range. This relaunch was executed in every market that our client sold in.
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