The Result - We provided strategic direction across 24 projects, covering 17 brands in 13 markets for a leading global snacking company. Our work helped the business maximise consumer appeal and performance across its existing product portfolio, giving teams the insight and clarity needed to unlock brand growth.
The Challenge - The client needed a partner to uncover the key product attributes that resonate most with consumers, and translate this into a clear, actionable growth strategy within their existing portfolio. The aim was to strengthen consumer relevance and drive expansion through precise product optimisation.
How we did it - Using our award-winning Consumer Understanding System and the Catalyx Elevation Process™, we delivered a two-phase programme. In the first phase, nearly 10,000 consumers participated in in-depth exploratory activities, generating more than 35,000 engagements around behaviours and usage. In the second phase, 56 collaborative workshops validated and prioritised key drivers of consumer choice, forming the foundation of a targeted, market-ready portfolio strategy.

Brand

Leading global snacking company

Solution

Partnership Programme - maximising appeal & performance in market

MORE CASE STUDIES

Hot Beverages

The result

We were able to give our clients the confidence to completely re-launch the packaging for their whole range. This relaunch was executed in every market that our client sold in.

Read moreUnmet needs & brand positioning

Spreads & Sweeteners

The result

A leading natural honey brand launched a nationwide advertising campaign shaped by consumer insight. Catalyx’s recommendations enabled the team to sharpen their messaging strategy and bring clarity to their creative direction, resulting in one of their most successful and enduring campaigns, still in use across the UK today.

Read moreUnmet needs & brand positioning

Grocery

The result

Our partnership with a leading UK food manufacturer helped them establish a repeatable model for innovation success. True to our philosophy of learn, not just test, we identified common consumer appeal factors across concept tests using meta-analysis, accelerating their ability to develop and launch winning innovations with greater precision and impact.

Read moreUnmet needs & brand positioning

Hot Beverages

The result

We were able to give our clients the confidence to completely re-launch the packaging for their whole range. This relaunch was executed in every market that our client sold in.

Read moreEvolve and Elevate

Spreads & Sweeteners

The result

A leading natural honey brand launched a nationwide advertising campaign shaped by consumer insight. Catalyx’s recommendations enabled the team to sharpen their messaging strategy and bring clarity to their creative direction, resulting in one of their most successful and enduring campaigns, still in use across the UK today.

Read moreScreen & Enhance

Grocery

The result

Our partnership with a leading UK food manufacturer helped them establish a repeatable model for innovation success. True to our philosophy of learn, not just test, we identified common consumer appeal factors across concept tests using meta-analysis, accelerating their ability to develop and launch winning innovations with greater precision and impact.

Read morePartnership Programme, Screen & Optimise, Category Context - Developing & Optimising Work in Progress