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Case Studies / Leading baby nutrition brand
The Result - The baby food category had become a sea of sameness, and innovation had gone stale — so a leading baby food brand turned to Catalyx to help shake up the category.
The Challenge - The baby food category had become a sea of sameness, with little brand differentiation and declining innovation. Consumer needs were no longer being meaningfully addressed, leading to stagnation in the category and limited emotional connection with parents and caregivers.
How we did it - Using our award-winning qual at quant scale research approach, we gathered over 50,000 pieces of consumer data to reveal both functional drivers and emotional motivations. Our strategists turned this into a clear, story-led understanding of the “why” behind behaviour, enabling the client to confidently move forward with a differentiated and commercially successful product range.
Brand
Leading baby nutrition brand
Solution
Unmet needs & brand positioning
MORE CASE STUDIES
Hot Beverages
The result
We were able to give our clients the confidence to completely re-launch the packaging for their whole range. This relaunch was executed in every market that our client sold in.
Spreads & Sweeteners
The result
A leading natural honey brand launched a nationwide advertising campaign shaped by consumer insight. Catalyx’s recommendations enabled the team to sharpen their messaging strategy and bring clarity to their creative direction, resulting in one of their most successful and enduring campaigns, still in use across the UK today.
Grocery
The result
Our partnership with a leading UK food manufacturer helped them establish a repeatable model for innovation success. True to our philosophy of learn, not just test, we identified common consumer appeal factors across concept tests using meta-analysis, accelerating their ability to develop and launch winning innovations with greater precision and impact.
Hot Beverages
The result
We were able to give our clients the confidence to completely re-launch the packaging for their whole range. This relaunch was executed in every market that our client sold in.
Spreads & Sweeteners
The result
A leading natural honey brand launched a nationwide advertising campaign shaped by consumer insight. Catalyx’s recommendations enabled the team to sharpen their messaging strategy and bring clarity to their creative direction, resulting in one of their most successful and enduring campaigns, still in use across the UK today.
Grocery
The result
Our partnership with a leading UK food manufacturer helped them establish a repeatable model for innovation success. True to our philosophy of learn, not just test, we identified common consumer appeal factors across concept tests using meta-analysis, accelerating their ability to develop and launch winning innovations with greater precision and impact.