Catalyx Reckitt case study
The Result - The client developed a new gifting proposition within their intimate wellness range and saw a 10% increase in content conversion as a result of the work. The outputs continue to support both short- and long-term commercial planning across multiple product categories.
What they said - “Catalyx’s findings have been brilliant, especially for two massive segments; lubricants and sex toys. The final report is useful in both the long and short-term, too – the slides are ready to go and we made sure it was socialised it to lots of key areas of the business.”
The Challenge - The brand faced several obstacles in how to communicate and promote their intimate wellness products, particularly within culturally sensitive contexts. They needed a partner who could deliver deep insight into usage occasions, attitudes, and behaviours to unlock both growth and confidence internally.
How we did it - Catalyx applied its award-winning Consumer Understanding System and Catalyx Elevation Process™ to uncover detailed insight across four consumer segments, five product categories, and two territories. This depth enabled a nuanced understanding of how consumers engage with intimate wellness products and provided clear, prioritised recommendations for product, messaging, and content optimisation — helping the brand move swiftly and effectively.

Brand

Global wellness brand

Solution

Demand spaces

MORE CASE STUDIES

Hot Beverages

The result

We were able to give our clients the confidence to completely re-launch the packaging for their whole range. This relaunch was executed in every market that our client sold in.

Read moreUnmet needs & brand positioning

Spreads & Sweeteners

The result

A leading natural honey brand launched a nationwide advertising campaign shaped by consumer insight. Catalyx’s recommendations enabled the team to sharpen their messaging strategy and bring clarity to their creative direction, resulting in one of their most successful and enduring campaigns, still in use across the UK today.

Read moreUnmet needs & brand positioning

Grocery

The result

Our partnership with a leading UK food manufacturer helped them establish a repeatable model for innovation success. True to our philosophy of learn, not just test, we identified common consumer appeal factors across concept tests using meta-analysis, accelerating their ability to develop and launch winning innovations with greater precision and impact.

Read moreUnmet needs & brand positioning

Hot Beverages

The result

We were able to give our clients the confidence to completely re-launch the packaging for their whole range. This relaunch was executed in every market that our client sold in.

Read moreEvolve and Elevate

Spreads & Sweeteners

The result

A leading natural honey brand launched a nationwide advertising campaign shaped by consumer insight. Catalyx’s recommendations enabled the team to sharpen their messaging strategy and bring clarity to their creative direction, resulting in one of their most successful and enduring campaigns, still in use across the UK today.

Read moreScreen & Enhance

Grocery

The result

Our partnership with a leading UK food manufacturer helped them establish a repeatable model for innovation success. True to our philosophy of learn, not just test, we identified common consumer appeal factors across concept tests using meta-analysis, accelerating their ability to develop and launch winning innovations with greater precision and impact.

Read morePartnership Programme, Screen & Optimise, Category Context - Developing & Optimising Work in Progress