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Case Studies / Global wellness brand
The Result - The client developed a new gifting proposition within their intimate wellness range and saw a 10% increase in content conversion as a result of the work. The outputs continue to support both short- and long-term commercial planning across multiple product categories.
What they said - “Catalyx’s findings have been brilliant, especially for two massive segments; lubricants and sex toys. The final report is useful in both the long and short-term, too – the slides are ready to go and we made sure it was socialised it to lots of key areas of the business.”
The Challenge - The brand faced several obstacles in how to communicate and promote their intimate wellness products, particularly within culturally sensitive contexts. They needed a partner who could deliver deep insight into usage occasions, attitudes, and behaviours to unlock both growth and confidence internally.
How we did it - Catalyx applied its award-winning Consumer Understanding System and Catalyx Elevation Process™ to uncover detailed insight across four consumer segments, five product categories, and two territories. This depth enabled a nuanced understanding of how consumers engage with intimate wellness products and provided clear, prioritised recommendations for product, messaging, and content optimisation — helping the brand move swiftly and effectively.
Brand
Global wellness brand
Solution
Demand spaces
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