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Case Studies / Leading UK Food Brand
The Result - Our partnership with a leading UK food manufacturer helped them establish a repeatable model for innovation success. True to our philosophy of learn, not just test, we identified common consumer appeal factors across concept tests using meta-analysis, accelerating their ability to develop and launch winning innovations with greater precision and impact.
The Challenge - With an ambitious innovation agenda, the client needed a strategic partner to help maximise the likelihood of in-market success at scale. Beyond validating ideas, they sought deeper direction on the potential incremental contribution of each concept to their broader brand portfolio.
How we did it - We activated over 58,000 consumers and tested more than 350 concepts through a combination of our award-winning Consumer Understanding System and the Catalyx Elevation Process™. Using our Screen & Optimise and Category Context solutions, we delivered clear, action-oriented recommendations that unlocked both brand and category growth. We also built a robust, cross-study data lake of closed and open responses, enabling enriched meta-analysis to reveal unique insights otherwise hidden from view.
Brand
Leading UK Food Brand
Solution
Partnership Programme, Screen & Optimise, Category Context - Developing & Optimising Work in Progress
MORE CASE STUDIES
Hot Beverages
The result
We were able to give our clients the confidence to completely re-launch the packaging for their whole range. This relaunch was executed in every market that our client sold in.
Spreads & Sweeteners
The result
A leading natural honey brand launched a nationwide advertising campaign shaped by consumer insight. Catalyx’s recommendations enabled the team to sharpen their messaging strategy and bring clarity to their creative direction, resulting in one of their most successful and enduring campaigns, still in use across the UK today.
Grocery
The result
We provided strategic direction across 24 projects, covering 17 brands in 13 markets for a leading global snacking company. Our work helped the business maximise consumer appeal and performance across its existing product portfolio, giving teams the insight and clarity needed to unlock brand growth.
Hot Beverages
The result
We were able to give our clients the confidence to completely re-launch the packaging for their whole range. This relaunch was executed in every market that our client sold in.
Spreads & Sweeteners
The result
A leading natural honey brand launched a nationwide advertising campaign shaped by consumer insight. Catalyx’s recommendations enabled the team to sharpen their messaging strategy and bring clarity to their creative direction, resulting in one of their most successful and enduring campaigns, still in use across the UK today.
Grocery
The result
We provided strategic direction across 24 projects, covering 17 brands in 13 markets for a leading global snacking company. Our work helped the business maximise consumer appeal and performance across its existing product portfolio, giving teams the insight and clarity needed to unlock brand growth.