Catalyx’s Founder & CEO, Guy White, shares his viewpoint of this month’s CPG landscape. There’s a debate raging about the most successful Christmas advertisement. You can see it everywhere on LinkedIn: Which is the best Christmas ad of 2023? But in fact, that isn’t the debate. The real debate going on is: which is the best testing method for […]
Catalyx returned from Plant Based World Expo 2023 with sustainable innovation insights from the frontline of the sector. In this piece, we share a breakdown of the challenges and opportunities for plant-based brands meaning to make a difference in the world – and against their competition. 1. The news in sustainable innovation On the one […]
Nostalgia. A word derived from the Greek for homesickness, it’s far more than the simple act of “looking back”, and nostalgic marketing demonstrates it. Nostalgia is tied firmly into our emotions; you’re not just remembering, but remembering fondly. Brands can leverage these associations to infuse campaigns with a rare touch of familiar magic. The very best […]
The time to gather seasonal consumer insights is approaching. In between considering the lingering impacts of economic challenges and understanding shoppers’ needs, it’s the perfect time to capture the learnings that will enhance next year’s plans. How have you prepared for this year’s holiday shopping chaos? Is your strategy nailed down? Are you certain your […]
Catalyx’s Founder & CEO, Guy White, shares his viewpoint of this month’s CPG landscape. Consistently, more effective innovation is higher and higher up on the docket. Take, for example, the new Unilever CEO, Hein Schumacher, publishing in his new agenda a 10-point plan. Why? His volume sales have tumbled, particularly in developed markets – and he is not alone. Nestlé, Reckitt, The Kraft […]
In this blog, we hear from Guy White, Catalyx’s Founder and CEO, as he shares insights on the CPG industry and its future amidst evolving brand and consumer needs. Read on to explore the challenges and strategies for success as our landscape shifts; from competition and category penetration to the growing demand for consumer-centric innovation, […]
It’s a fact that many billions of dollars are spent globally every year on market research. By any measure, it’s also a fact that, due to new CPG innovation challenges, the vast majority of innovations fail by the time they reach the market. How can this be? We spoke to Phil Norminton, Catalyx’s new COO, to uncover […]
In an era marked by the constant quest for innovation, the evolution of the Market Research industry and exploration of AI-driven insights has been nothing short of remarkable. The demand for timely insights to drive market-leading innovations for CPG brands has produced a seismic shift in research methodologies and a world of new possibilities. As […]
