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Case Studies / Mondelez
The Result - We delivered strategic direction for 17 Mondelez brands over 24 projects in 13 markets by ensuring they had the consumer information and actions needed to maximise appeal & performance of their existing product ranges.
The Challenge - Mondelez sought a strategic program partner that could uncover the key factors that resonate best with consumers regarding their products and leverage this understanding to articulate a clear growth path within their existing portfolio.
How we did it - We applied our unique approach, combining our award-winning Consumer Understanding System and the Catalyx Elevation Process™. To deliver the programme, we employed a two-step approach. First, an in-depth exploratory discovery delved into consumer behaviour and experiences. This involved enrolling nearly 10k consumers and capturing over 35k consumer engagements. Subsequently, a validation phase consisting of 56 collaborative sessions together with Mondelez pinpointed the true priorities of consumers and served as the basis for strategic actions.
Brand
Mondelez
Solution
Partnership Programme - maximising appeal & performance in market
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Tea and Coffee
The result
We were able to give Nescafe the confidence to completely re-launch the packaging for their whole range, including Nescafe Original, Nescafe Gold and Nescafe Azera. This relaunch was executed in every market that sells Nescafe and is still in market today.
Honey & Syrups
The result
Rowse Honey launched their new advertising campaign after Catalyx helped them tailor the perfect message. The recommendations Catalyx generated enabled Rowse to hone in on their roadmap to success, and craft one of the most impactful and effective campaigns of the year, winning The DRUM Award for Social Media 2021. The campaign is still used today across the whole of the UK.
Grocery
The result
Our partnership with Premier Foods has helped them to innovate with the greatest chance of success. In line with our philosophy of learn, not just test, Catalyx also surfaced common consumer appeal factors using meta-analysis across concept tests, to further refine & progress Premier Foods’ innovation capability.