A Major Step Forward for Consumer Insight
We’re thrilled to share that Catalyx has won the 2021 Quirk’s Marketing Research and Insight Excellence Award for Best New Product/Service Innovation, in recognition of our Consumer Activation System™.
Announced at the virtual awards ceremony on Tuesday 9th November, the win marks a major milestone in our mission to reinvent how brands capture, understand, and activate consumer insight, with speed, rigour, and strategic clarity.
Reinventing Research: The Catalyx Consumer Activation System™
At Catalyx, we believe you shouldn’t have to choose between resource-heavy DIY platforms and inflexible full-service agency models.
So, we built a smarter solution:
The Catalyx Consumer Activation System™.
This proprietary, tech-enabled system allows you to:
✅ Capture what your consumers Do, Feel, Think and Want
✅ Design research in minutes using 5,000+ tested activity templates
✅ Track progress and access all content in real time
✅ Interact directly with participants if desired
✅ Receive actionable insights – from punchy reports to immersive videos and in-person workshops
Take the wheel when you want. Lean on our strategic experts when you need.
It’s agile, intelligent, and built for those who want consumer understanding to drive innovation and growth, not just fill PowerPoint decks.
Why It Stood Out
The Quirk’s judging panel recognised the Consumer Activation System™ for its:
- Disruptive approach to research design and delivery
- Seamless blend of qualitative depth and quantitative rigour
- Ability to generate strategic foresight through holistic consumer understanding
- Flexibility to support everything from fast-turn concept testing to deep-dive brand strategy work
We’re proud to be recognised not just for our technology, but for the outcomes it enables: smarter innovation, clearer decisions, and measurable impact.
What This Means for You
Whether you’re looking to:
- Build innovation people can’t wait to buy
- Create communication that cuts through
- Optimise your go-to-market strategy
- Or simply answer critical business questions before year-end
…our award-winning system is ready to help you move fast, stay in control, and unlock growth with confidence.
Let’s talk. Click here to find out more about the Consumer Activation System.
