One trophy. Many fingerprints.
Catalyx is proud to announce that our Founder and CEO, Guy White, has been awarded Gold for Best Consultant at The Consultancy Awards 2025, hosted by The Consultancy Growth Network at London’s Underglobe.
The Best Consultant award recognises individuals whose impact, strategic thinking and leadership break new ground for clients, helping them succeed in an increasingly complex world.
“This year’s finalists showcased innovative solutions, outstanding client results, and transformative business strategies that set them apart in an ever-evolving industry,”
“When firms get it right, whatever their size or specialism, they deserve proper recognition and the chance to celebrate in style.”
Marc Jantzen, Founder of The Consultancy Awards.
Why the judges recognised Catalyx
Catalyx is a consumer-centric innovation consultancy on a mission to make innovation success predictable for CPG brands. We guide clients through three evidence-led, tension-driven stages:
- Desire – surfacing deep consumer needs and behavioural truths
- Definition – framing the building blocks of a winning solution
- Development – designing propositions that deliver in-market results
Since 2012, Catalyx has helped 75% of the world’s top 20 consumer goods companies, including Mondelez, Nestlé and Mars, unlock over $1 billion in incremental value. Our proprietary Consumer Activation System and Innovation Triple Diamond™ framework are central to achieving a 90% client retention rate and delivering real-world, measurable impact.
It was this powerful blend of data depth, human-led strategic thinking and consistent results that saw Guy White named Gold Best Consultant 2025.
“Recognition is sweet. But the team makes it matter. Winning Best Consultant is what happens when you’re surrounded by sharp, committed, curious people. Feels odd calling it an individual award, because it never is. It’s every bit of hard work, thinking and innovation the Catalyx team brings, day in and day out.”
Guy White, Catalyx CEO and Founder
More than a moment
The Best Consultant award arrives at a time when Catalyx is doubling down on what matters most: delivering predictable innovation success for our clients. It reinforces our commitment to blend behavioural truth with actionable strategy, and to challenge the obvious with the same rigour and creativity that has defined our work since day one.
