After a nine-month process and a week of intensive auditing, Catalyx is now officially ISO 20252:2019 certified, the international benchmark for quality, ethics, and process in market and consumer research.
In a world where research can be gamed, data can mislead, and AI can spin convincing half-truths, finding insights you can trust has never been more critical. Very few consultancies worldwide meet this rigorous standard, and we’re proud to be among them.
ISO 20252:2019 doesn’t change what we do; it validates how we’ve always done it:
- With rigour
- With ethics
- With an uncompromising commitment to quality
This certification underpins every insight we deliver, giving you confidence that your innovation strategies aren’t just bold, but predictably successful. That’s why 75% of the world’s top 20 CPGs partner with Catalyx, and why GRIT ranks us among the Top 50 Most Innovative Companies.
What it means for our clients:
- Confidence in every step of the process
- Transparent, ethical, independently validated data
- Fewer unknowns, more predictable outcomes
“I’m incredibly proud of the team for achieving ISO 20252 certification. It’s a powerful moment for us, not because it changes what we do, but because it validates how we’ve always done it: with rigour, ethics, and a relentless commitment to quality. Our clients trust us to help them make innovation predictably successful, and this gives them even greater confidence that every insight we deliver is built on a foundation of world-class standards.”
— Guy White, Founder & CEO, Catalyx
At Catalyx, we help the world’s leading consumer brands cut through complexity, uncover what people truly want, and build innovations that succeed, predictably. With ISO 20252:2019, that promise is now independently validated.
Talk to us: see how ISO 20252:2019 helps make your innovation predictably successful.
