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Case Studies / Global coffee brand
The Result - Catalyx delivered the strategic direction needed for a successful U.S. launch of a new organic ready-to-drink cold brew range. The product line, designed around key consumer needs, gained strong traction — particularly among younger American coffee drinkers — and significantly enhanced the brand’s presence in the competitive ready-to-drink coffee segment.
The Challenge - The client sought to penetrate the U.S. cold brew market and needed deep consumer understanding to differentiate in a crowded and rapidly evolving landscape. The objective was to develop a product that would resonate with the right audiences and meet clearly defined consumption occasions and preferences.
How we did it - Using our award-winning Consumer Activation System, we engaged target consumers to generate over 12,000 data points. Across six exploratory activities, we uncovered essential insight into taste preferences, consumption moments, and perceived benefits. Concept testing followed, covering product ideas, messaging, and creative executions. Our strategic recommendations enabled the client to confidently tailor their product offering to meet market expectations and ensure successful in-market entry.
Brand
Global coffee brand
Solution
Unmet needs / demand space & path to purchase optimiser
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Our partnership with a leading UK food manufacturer helped them establish a repeatable model for innovation success. True to our philosophy of learn, not just test, we identified common consumer appeal factors across concept tests using meta-analysis, accelerating their ability to develop and launch winning innovations with greater precision and impact.
Hot Beverages
The result
We were able to give our clients the confidence to completely re-launch the packaging for their whole range. This relaunch was executed in every market that our client sold in.
Spreads & Sweeteners
The result
A leading natural honey brand launched a nationwide advertising campaign shaped by consumer insight. Catalyx’s recommendations enabled the team to sharpen their messaging strategy and bring clarity to their creative direction, resulting in one of their most successful and enduring campaigns, still in use across the UK today.
Grocery
The result
Our partnership with a leading UK food manufacturer helped them establish a repeatable model for innovation success. True to our philosophy of learn, not just test, we identified common consumer appeal factors across concept tests using meta-analysis, accelerating their ability to develop and launch winning innovations with greater precision and impact.