This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
Case Studies / Major CPG Brand
The Result - We were able to give our clients the confidence to completely re-launch the packaging for their whole range. This relaunch was executed in every market that our client sold in.
The Challenge - When our client was updating their pack designs, there was absolutely no margin for error. Our client needed to get the launch right, first time. That’s why they trusted Catalyx to help them launch their new global design framework across the entire portfolio.
How we did it - As our clients key partner to ensure their packaging changes resonated with new consumers and ensured there would be no loss of existing consumers. As the expert in the room, part of our role was to run initial testing of pack designs over 4 global markets to surface the core drivers and barriers. Our Strategy team recommended how to optimise the pack designs and messaging based on our qual at quant scale combined data synthesis. After packaging was further optimised, we proceeded to extensive shelf testing of the final packs to ensure innovation success was predictable.
Brand
Major CPG Brand
Solution
Evolve and Elevate
MORE CASE STUDIES
Spreads & Sweeteners
The result
A leading natural honey brand launched a nationwide advertising campaign shaped by consumer insight. Catalyx’s recommendations enabled the team to sharpen their messaging strategy and bring clarity to their creative direction, resulting in one of their most successful and enduring campaigns, still in use across the UK today.
Grocery
The result
Our partnership with a leading UK food manufacturer helped them establish a repeatable model for innovation success. True to our philosophy of learn, not just test, we identified common consumer appeal factors across concept tests using meta-analysis, accelerating their ability to develop and launch winning innovations with greater precision and impact.
Grocery
The result
We provided strategic direction across 24 projects, covering 17 brands in 13 markets for a leading global snacking company. Our work helped the business maximise consumer appeal and performance across its existing product portfolio, giving teams the insight and clarity needed to unlock brand growth.
Spreads & Sweeteners
The result
A leading natural honey brand launched a nationwide advertising campaign shaped by consumer insight. Catalyx’s recommendations enabled the team to sharpen their messaging strategy and bring clarity to their creative direction, resulting in one of their most successful and enduring campaigns, still in use across the UK today.
Grocery
The result
Our partnership with a leading UK food manufacturer helped them establish a repeatable model for innovation success. True to our philosophy of learn, not just test, we identified common consumer appeal factors across concept tests using meta-analysis, accelerating their ability to develop and launch winning innovations with greater precision and impact.
Grocery
The result
We provided strategic direction across 24 projects, covering 17 brands in 13 markets for a leading global snacking company. Our work helped the business maximise consumer appeal and performance across its existing product portfolio, giving teams the insight and clarity needed to unlock brand growth.