Catalyx Founder and CEO Guy White has been interviewed in FMCG CEO, sharing his perspective on how private label is changing the face of consumer goods innovation.
In the article, Guy highlights how private label is no longer simply following in the footsteps of branded players. These brands are setting their own pace, using deeper consumer insight and faster development cycles to create more relevant and compelling offers. Many are now leading the way in identifying unmet needs, simplifying execution, and delivering value with precision.
As Guy explains, “Categories and brands that were previously considered unshakeable are now facing unprecedented competition.” That competition is increasingly being driven by private label. Their success is not down to cost-cutting alone. It comes from understanding what matters to consumers and acting on it quickly.
For branded businesses, this shift is significant. The middle ground is shrinking. Consumers expect better and are more willing to explore alternatives. Innovation built on assumed loyalty is no longer enough.
At Catalyx, we work with leading brands to address exactly this. Our approach uncovers what consumers really want and why, helping teams move beyond the obvious to build innovation pipelines that win. Central to this is the Catalyx Innovation Triple Diamond Framework. It provides a structured, proven process for identifying genuine consumer desire, defining the right solution, and developing it in a way that connects and converts.
As private label continues to gain ground, having a clear, insight-led innovation framework is no longer optional. It is essential.
Click here to read the full interview with Guy in FMCG CEO and explore how private label is changing the rules, and what that means for brand owners looking to stay ahead.
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