NEVER SETTLE

We are a consumer-centric innovation consultancy that supports the world’s best brands to navigate the tricky journey to successful innovation. We specialise in products consumers can handle, taste and feel. We promise to never settle until we have unlocked innovation progress.

INNOVATE TODAY >

INNOVATE WITH CONFIDENCE

75% of the world’s top 20 CPG companies choose to partner with us, with Catalyx unlocking over $1B in growth for our clients in the last 10 years.

UNLOCK PROGRESS NOW >

MAKE INNOVATION
SUCCESS PREDICTABLE

Watch our brand video to explore the fragile innovation journey and learn how we can help mitigate risks

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SOMETHING IS BROKEN WITHIN CONSUMER GOODS INNOVATION…

The innovation process is fragmented, complicated, resource-heavy and subjective. All the data suggests that your innovations are more likely to fail than succeed.

40% of CPG innovations submitted to Product of the Year awards fail within 2 years of launch*

CPG companies studied generated 42% less revenue and 86% less portfolio incrementality from innovations Vs planned**

Meta-analysis covering decades of studies places CPG innovation failure rates at c45%***

*Ehrenberg-Bass Institute **McKinsey ***PDMA (Griiffin, 1997; Adams, 2004)

WE MAKE PRODUCT SUCCESS PREDICTABLE

don’t just take our word for it…

75%

OF THE WORLD’S TOP 20 CPG COMPANIES CHOOSE TO PARTNER WITH US

OVER $1 BILLION

IN GROWTH UNLOCKED FOR OUR CLIENTS
IN JUST OVER 10 YEARS

90%

OF OUR CLIENTS WORK WITH US ON AN ONGOING BASIS, WE BELIEVE IN LONG TERM, STRATEGIC PARTNERSHIPS

WE HELP CONSUMER GOODS BRANDS INNOVATE WITH CONFIDENCE

Catalyx makes product success predictable throughout your end-to-end innovation process. Our 4 pillars to innovation progress cover the entire innovation cycle.

We do this through our unique model which combines robust consumer understanding with a proprietary process to ensure you can take immediate actions from our work.

Click to innovate with confidence

Our APPROACH

“Our Marketing team only want to work with Catalyx as their reporting is so actionable”

WE SUPPORT CONSUMER GOODS BRANDS
ALL ALONG THE INNOVATION FUNNEL

1 Discover Audiences, Occasions, Tensions and Needs

Discover strategic choices for category and innovation opportunities to drive brand growth. Unlock unmet needs and demand space opportunities.

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2 Define your Innovation Platform and Jobs to be Done

Build a ‘recipe card’ for innovation and associated communications, by creating innovation & brand platforms derived from consumer-driven ‘guard rails’ that will fuel productive solution ideation.

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3 Developing and Optimising your work in progress

Optimize your creative brand assets by taking early-stage ideas to your consumers to evolve them into best-in-class winners. Rank and improve your winning concepts and assess through behavioral testing how they perform against the competition.

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4 Maximising your in-market performance

Maximize your in-market potential by auditing your product, or mapping the path to purchase journey so you can identify the levers to pull and barriers to overcome to achieve growth in-market.

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“This is really clear. I call this creativity by insight. It is super helpful. This is gold. First time I’ve seen such a clear study”

NEVER SETTLE is our promise to not rest until our work unlocks innovation progress for your brand

Should you ever find our recommendations need sharper clarity, further details or more precise actions – we won’t settle until those are in your hands.

Deliver insight you could not have found yourself

Contain recommendations that are immediately actionable

Unlock top or bottom line value for your brand

“WOW thanks to Catalyx we now have 2 ideas that we can bring to new products into the market under 2 different benefit areas”

our brand story

HOW WE’VE HELPED CONSUMER GOODS BRAND GROW

See all

Hot Beverages

The result

We were able to give our clients the confidence to completely re-launch the packaging for their whole range. This relaunch was executed in every market that our client sold in.

Read moreEvolve and Elevate

Spreads & Sweeteners

The result

A leading natural honey brand launched a nationwide advertising campaign shaped by consumer insight. Catalyx’s recommendations enabled the team to sharpen their messaging strategy and bring clarity to their creative direction, resulting in one of their most successful and enduring campaigns, still in use across the UK today.

Read moreScreen & Enhance

Grocery

The result

Our partnership with a leading UK food manufacturer helped them establish a repeatable model for innovation success. True to our philosophy of learn, not just test, we identified common consumer appeal factors across concept tests using meta-analysis, accelerating their ability to develop and launch winning innovations with greater precision and impact.

Read morePartnership Programme, Screen & Optimise, Category Context - Developing & Optimising Work in Progress

Grocery

The result

We provided strategic direction across 24 projects, covering 17 brands in 13 markets for a leading global snacking company. Our work helped the business maximise consumer appeal and performance across its existing product portfolio, giving teams the insight and clarity needed to unlock brand growth.

Read morePartnership Programme - maximising appeal & performance in market

Ready to Drink (RTD)

The result

Catalyx delivered the strategic direction needed for a successful U.S. launch of a new organic ready-to-drink cold brew range. The product line, designed around key consumer needs, gained strong traction — particularly among younger American coffee drinkers — and significantly enhanced the brand’s presence in the competitive ready-to-drink coffee segment.

Read moreUnmet needs / demand space & path to purchase optimiser

INTIMATE PRODUCTS

The result

The client developed a new gifting proposition within their intimate wellness range and saw a 10% increase in content conversion as a result of the work. The outputs continue to support both short- and long-term commercial planning across multiple product categories.

Read moreDemand spaces

BABY FOOD

What we did

Using our award-winning qual at quant scale research approach, we gathered over 50,000 pieces of consumer data to reveal both functional drivers and emotional motivations. Our strategists turned this into a clear, story-led understanding of the “why” behind behaviour, enabling the client to confidently move forward with a differentiated and commercially successful product range.

Read moreUnmet needs & brand positioning

NEWS & VIEWS

Baby Care Innovation UK

The Grocer on Baby Care Innovation in the UK: Why Big Brands Are No Longer a Safe Bet

When The Grocer turned its focus to the changing face of baby and infant care,…

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PODCAST: Why Innovation Fails, And What Brands Can Do About It

What separates a winning innovation from one that never makes it off the shelf? Most…

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Guy White on Healthier Snacking Innovation in The Grocer

As the definition of “healthy” continues to evolve, so too must the snacks that claim…

Read more

READY TO PROGRESS YOUR INNOVATION?

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