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SOMETHING IS BROKEN WITHIN CONSUMER GOODS INNOVATION…
The innovation process is fragmented, complicated, resource-heavy and subjective. All the data suggests that your innovations are more likely to fail than succeed.
40% of CPG innovations submitted to Product of the Year awards fail within 2 years of launch*
CPG companies studied generated 42% less revenue and 86% less portfolio incrementality from innovations Vs planned**
Meta-analysis covering decades of studies places CPG innovation failure rates at c45%***
*Ehrenberg-Bass Institute **McKinsey ***PDMA (Griiffin, 1997; Adams, 2004)
WE MAKE PRODUCT SUCCESS PREDICTABLE
don’t just take our word for it…
75%
OF THE WORLD’S TOP 20 CPG COMPANIES CHOOSE TO PARTNER WITH US
OVER $1 BILLION
IN GROWTH UNLOCKED FOR OUR CLIENTS
IN JUST OVER 10 YEARS
IN JUST OVER 10 YEARS
90%
OF OUR CLIENTS WORK WITH US ON AN ONGOING BASIS, WE BELIEVE IN LONG TERM, STRATEGIC PARTNERSHIPS
WE HELP CONSUMER GOODS BRANDS INNOVATE WITH CONFIDENCE
Catalyx makes product success predictable throughout your end-to-end innovation process. Our 4 pillars to innovation progress cover the entire innovation cycle.
We do this through our unique model which combines robust consumer understanding with a proprietary process to ensure you can take immediate actions from our work.
Click to innovate with confidence
“Our Marketing team only want to work with Catalyx as their reporting is so actionable”
WE SUPPORT CONSUMER GOODS BRANDS
ALL ALONG THE INNOVATION FUNNEL
1 Discover Audiences, Occasions, Tensions and Needs
Discover strategic choices for category and innovation opportunities to drive brand growth. Unlock unmet needs and demand space opportunities.
2 Define your Innovation Platform and Jobs to be Done
Build a ‘recipe card’ for innovation and associated communications, by creating innovation & brand platforms derived from consumer-driven ‘guard rails’ that will fuel productive solution ideation.
3 Developing and Optimising your work in progress
Optimize your creative brand assets by taking early-stage ideas to your consumers to evolve them into best-in-class winners. Rank and improve your winning concepts and assess through behavioral testing how they perform against the competition.
4 Maximising your in-market performance
Maximize your in-market potential by auditing your product, or mapping the path to purchase journey so you can identify the levers to pull and barriers to overcome to achieve growth in-market.
“This is really clear. I call this creativity by insight. It is super helpful. This is gold. First time I’ve seen such a clear study”
NEVER SETTLE is our promise to not rest until our work unlocks innovation progress for your brand
Should you ever find our recommendations need sharper clarity, further details or more precise actions – we won’t settle until those are in your hands.
Deliver insight you could not have found yourself
Contain recommendations that are immediately actionable
Unlock top or bottom line value for your brand
“WOW thanks to Catalyx we now have 2 ideas that we can bring to new products into the market under 2 different benefit areas”
our brand story
HOW WE’VE HELPED CONSUMER GOODS BRAND GROW
See all
NEWS & VIEWS
The Grocer on Baby Care Innovation in the UK: Why Big Brands Are No Longer a Safe Bet
When The Grocer turned its focus to the changing face of baby and infant care,…
PODCAST: Why Innovation Fails, And What Brands Can Do About It
What separates a winning innovation from one that never makes it off the shelf? Most…
Guy White on Healthier Snacking Innovation in The Grocer
As the definition of “healthy” continues to evolve, so too must the snacks that claim…
READY TO PROGRESS YOUR INNOVATION?
Want to work with us?
We are on standby and ready to assist
We are on standby and ready to assist