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Innovatively Speaking
Why Identifying Hidden Tensions is Key to Breakthrough Innovation
The best innovations don’t come from asking consumers what they want, they come from finding…
5 Rules for Taking Your Innovation Beyond the Obvious
What are the 5 Rules of Innovation? In today’s competitive marketplace, true innovation demands more…
Why Private Label is Winning and How CPG Brands Can Fight Back
Private Label is Winning: The End of the Pricing Runway for CPG Brands Over the…
Achieving Breadth and Depth in Consumer Insights: Crowds Outperform Focus Groups and In-Depth Interviews
Why the power of the crowd unlocks breadth and depth in consumer insights Traditionally, breadth…
Embracing AI, with Humans at The Helm
At Catalyx, we are embracing AI with humans at the helm. AI is transforming the…
The Power of Pack featuring Smug Dairy: Understanding Consumer Needs in Product Development
Innovation is hard, especially when you overlook the importance of understanding consumer needs. This is…