breadth and depth in consumer insights crowd

Achieving Breadth and Depth in Consumer Insights: Crowds Outperform Focus Groups and In-Depth Interviews

Why the power of the crowd unlocks breadth and depth in consumer insights Traditionally, breadth…

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Embracing AI, with Humans at The Helm

At Catalyx, we are embracing AI with humans at the helm. AI is transforming the…

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Smug thumbnail understanding consumer needs

The Power of Pack featuring Smug Dairy: Understanding Consumer Needs in Product Development

Innovation is hard, especially when you overlook the importance of understanding consumer needs. This is…

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Innovatively Speaking: Our Brand-New AI Whitepaper

Your consumers don’t yet care about Generative AI. Yes, that’s despite the excitement and buzz…

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Innovatively Speaking: Learn, Don’t Test

Learn, don’t test is part of our Innovatively Speaking series, in which we discuss cutting-edge…

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private label vs brand category champion

Navigating Price Hikes: Private Label vs. Category Brand Leaders

This article is taken from the March edition of our thought leadership series; “Innovatively Speaking”,…

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