Catalyx are consumer research specialists who harness the Power of the Crowd to build better brands worldwide.

Our team

Guy White

Guy White

Founder & Managing Director

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Guy White

Guy White

Founder & Managing Director

Guy founded Catalyx in 2012. Since then, he’s developed it into a multi award-winning consultancy – one instrumental in delivering positive change for clients such as P&G, the Red Cross and Ferring Pharmaceuticals. A marketer at the top of his game, Guy is a crowdsourcing authority and an expert on crowd-led innovation.

Konstantin Grigorov

Konstantin Grigorov

COO

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Konstantin Grigorov

Konstantin Grigorov

COO

Konstantin spent over 10 years leading global brands like Tide, Downy and Wella from concept creation and product design to in market execution before moving agency side to continue to help brands from the outside in. His expertise is in global brand design and innovation, marketing strategy and digital analytics.

Tracey White

Tracey White

Research Director

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Tracey White

Tracey White

Research Director

Tracey has a broad range of experience within insights having previously held senior roles agency side, as well as doing it all herself with her own agency for more than a decade. She brings a blend of robust insight knowledge and blends this with a passion for innovative research techniques to constantly drive all our work forward.

David Gray

David Gray

Head of Business Development

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David Gray

David Gray

Head of Business Development

David has over 15 years experience in business development, much of which has been spent in the marketing services industry. Basing everything on insights and problem solving, David is passionate about exploring all kinds of business issues and introducing bespoke solutions to combat them.

Andrew Reed

Andrew Reed

Head of Accounts

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Andrew Reed

Andrew Reed

Head of Accounts

Our American by way of Argentina and now based in Geneva, Andrew has more than 20 years of experience from Nielsen. Spanning various roles, analysis types, and regions. Andrew has built teams, led client
relationships, and developed new solutions. He's a huge fan of American football, particularly music, movies, ultimate frisbee (us neither) and travel.

Caterina Leoni

Caterina Leoni

Head of Operations

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Caterina Leoni

Caterina Leoni

Head of Operations

Caterina leads the team that ensures the smooth running of Catalyx projects and capabilities, all across the globe. She has extensive agency-side know-how and a passion for people-powered networks. She also heads up Catalyx’ events delivery team, and takes charge of the company’s influential Union Suisse events.

Srinivas Madani

Srinivas Madani

Account Director

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Srinivas Madani

Srinivas Madani

Account Director

A consumer insights specialist for over 25 years, Srini has lived and worked in India, the Middle East, and Europe. His experience spans agency and client-side roles, and he has worked extensively on brand and innovation strategy development across luxury and FMCG categories. His passions are photography, good food, and travelling. A die-hard Arsenal fan, he remains convinced that glory days are around the corner!

Magdalena Petkova

Magdalena Petkova

Senior Strategist

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Magdalena Petkova

Magdalena Petkova

Senior Strategist

Maggie is an accomplished marketing research expert more than 5 years of experience in Bulgaria and Belgium, for a large number of global teams and brands. Maggie joined the team after being a senior researcher with Ipsos and she brings knowledge on research methodologies and data analysis, and experience in marketing consulting.

Denitsa Kostova

Denitsa Kostova

Strategist

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Denitsa Kostova

Denitsa Kostova

Strategist

Denitsa has spent more than 10 years in the marketing departments of companies such as Deloitte, Henkel and Novartis, helping them achieve outstanding results. She enjoys bringing new ideas to market and solving complex problems. She applies her interest in new technologies in designing innovative approaches for brands to build stronger relationships with their customers.

Iva Atanassova

Iva Atanassova

Strategist

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Iva Atanassova

Iva Atanassova

Strategist

Iva has a solid academic background - a PhD in Social media use as a driver of marketing activities transformation from the University of Portsmouth, UK. With a combined 10+ years of lecturing, researching and practical experience in digital & marketing strategy, media planning, and marketing communications, Iva is passionate about market intelligence use for marketing and organisational transformation.

Polina Blagoeva

Polina Blagoeva

Strategist

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Polina Blagoeva

Polina Blagoeva

Strategist

With 6 years at Ipsos under her belt, Polina loves digging into data and translating it into powerful insight. She's always passionate about building a meaningful and powerful strategy for our clients.

Wenwei Zhang

Wenwei Zhang

Digital Transformation Lead

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Wenwei Zhang

Wenwei Zhang

Digital Transformation Lead

By using our suite of capabilities, you can embed consumers deep into your innovation and creative development. You can understand them better. You can create products and services they want. You can persuade them to buy more, more often.

Orlin Stefanov

Orlin Stefanov

Project Manager

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Orlin Stefanov

Orlin Stefanov

Project Manager

Orlin has an experience in accounting, operations management and project management. In the past 10 years, he has worked in different industries including IT, banking and start-ups. He loves snowboarding, dogs and the great outdoors.

Martina Georgieva

Martina Georgieva

Project Manager

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Martina Georgieva

Martina Georgieva

Project Manager

Our newest team member, Martina graduated with a MSc from Lancaster University in the UK in 2018. She has started her career with Catalyx supporting the Project Management team to ensure that everything is as seemless and frictionless for our clients as possible. She is passionate about nutrition and healthy lifestyle as well as creative DIY projects, puzzles and she loves to play pool.

Josie Shantonas

Josie Shantonas

Team Assistant

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Josie Shantonas

Josie Shantonas

Team Assistant

An administrative and office support specialist, Josie’s keeps the Catalyx cogs turning. She specialises in supporting ambitious organisations grow and establish the right processes along the way. She keeps the Catalyx team sane and lets us know the answers to problems before we have even seen them!

Anas Luzito Maboso

Anas Luzito Maboso

Finance & Accounts

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Anas Luzito Maboso

Anas Luzito Maboso

Finance & Accounts

Anas is a specialist in business administration, new company creation, accounting, tax, VAT and coaching for business management. He ensures Catalyx financials remain ship shape and keeps the money flowing through the system as well as advising us on business structure, HR processes and payroll.

Some of our clients