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Case Studies / Rowse Honey
The Result - Rowse Honey launched their new advertising campaign after Catalyx helped them tailor the perfect message. The recommendations Catalyx generated enabled Rowse to hone in on their roadmap to success, and craft one of the most impactful and effective campaigns of the year, winning The DRUM Award for Social Media 2021. The campaign is still used today across the whole of the UK.
The Challenge - Rowse Honey needed help finding the optimal messaging for their upcoming advertising campaign to differentiate the brand and to drive purchase intent.
How we did it - In a 2-phased approach, we took 6 creative ideas and tested them with consumers. 3 of these ideas proceeded to the next phase, where they were optimised and then underwent another round of testing with consumers. Through our ability to combine quantitative metrics with projective and emotional reaction capabilities we were able to identify how to maximise concept success potential, and ultimately give Rowse complete confidence in the strongest campaign concept to then take forward into production.
Brand
Rowse Honey
Solution
Screen & Enhance
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