The Result - A leading natural honey brand launched a nationwide advertising campaign shaped by consumer insight. Catalyx’s recommendations enabled the team to sharpen their messaging strategy and bring clarity to their creative direction, resulting in one of their most successful and enduring campaigns, still in use across the UK today.
The Challenge - The brand needed support identifying the optimal message for an upcoming advertising campaign that would differentiate them in a competitive category and drive purchase intent.
How we did it - We applied a two-phased research approach. Six creative ideas were tested with consumers; the three strongest were optimised and re-tested to unlock their full potential. By combining quantitative rigour with emotional and projective techniques, we helped the brand confidently select the highest-performing concept, giving them the certainty they needed to move forward into production.

Brand

A leading natural honey brand

Solution

Screen & Enhance

MORE CASE STUDIES

Hot Beverages

The result

We were able to give our clients the confidence to completely re-launch the packaging for their whole range. This relaunch was executed in every market that our client sold in.

Read moreUnmet needs & brand positioning

Grocery

The result

Our partnership with a leading UK food manufacturer helped them establish a repeatable model for innovation success. True to our philosophy of learn, not just test, we identified common consumer appeal factors across concept tests using meta-analysis, accelerating their ability to develop and launch winning innovations with greater precision and impact.

Read moreUnmet needs & brand positioning

Grocery

The result

We provided strategic direction across 24 projects, covering 17 brands in 13 markets for a leading global snacking company. Our work helped the business maximise consumer appeal and performance across its existing product portfolio, giving teams the insight and clarity needed to unlock brand growth.

Read moreUnmet needs & brand positioning

Hot Beverages

The result

We were able to give our clients the confidence to completely re-launch the packaging for their whole range. This relaunch was executed in every market that our client sold in.

Read moreEvolve and Elevate

Grocery

The result

Our partnership with a leading UK food manufacturer helped them establish a repeatable model for innovation success. True to our philosophy of learn, not just test, we identified common consumer appeal factors across concept tests using meta-analysis, accelerating their ability to develop and launch winning innovations with greater precision and impact.

Read morePartnership Programme, Screen & Optimise, Category Context - Developing & Optimising Work in Progress

Grocery

The result

We provided strategic direction across 24 projects, covering 17 brands in 13 markets for a leading global snacking company. Our work helped the business maximise consumer appeal and performance across its existing product portfolio, giving teams the insight and clarity needed to unlock brand growth.

Read morePartnership Programme - maximising appeal & performance in market