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Case Studies / A leading natural honey brand
The Result - A leading natural honey brand launched a nationwide advertising campaign shaped by consumer insight. Catalyx’s recommendations enabled the team to sharpen their messaging strategy and bring clarity to their creative direction, resulting in one of their most successful and enduring campaigns, still in use across the UK today.
The Challenge - The brand needed support identifying the optimal message for an upcoming advertising campaign that would differentiate them in a competitive category and drive purchase intent.
How we did it - We applied a two-phased research approach. Six creative ideas were tested with consumers; the three strongest were optimised and re-tested to unlock their full potential. By combining quantitative rigour with emotional and projective techniques, we helped the brand confidently select the highest-performing concept, giving them the certainty they needed to move forward into production.
Brand
A leading natural honey brand
Solution
Screen & Enhance
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